By Allison Watkinson
TLL Reporter
Victoria’s Secret Pink and LoveShackFancy have partnered to launch a collaborative fashion collection and pop-up experience that blends their distinct styles.
Featuring a variety of apparel and accessories, the co-branded collection is inspired by Victoria’s Secret Pink’s playful lifestyle aesthetic with LoveShackFancy’s feminine designs.
These designs include vintage-inspired details like rhinestones, branded floral prints, logo graphics, ruffle trims, delicate embroidery, lace, foil accents and more.
“The PINK x LoveShackFancy collection brings together the best of both brands – celebrating confidence-boosting style, friendship, fun, and of course, our shared love of pink,” said Victoria’s Secret Pink president, Ali Dillon. “We’re excited to offer fan-favorite styles with LoveShackFancy’s signature romantic twist and bring back nostalgic pieces from our archives,” added Dillon. “Designed to spark joy and real-life moments, this collection is perfect for taking you from high summer fun to back to campus style.”
The collection includes everyday items such as t-shirts, crewnecks, sweatpants, dresses, foldover flare leggings, pajamas, bralettes, panties, a varsity-inspired jacket and more.
“This collaboration with PINK feels like such a full-circle moment for me,” said LoveShackFancy creative director, Rebecca Hessel Cohen. “It celebrates our shared love of frills, florals, and everything pink — and captures that fun, carefree energy of the early 2000s. Foldover leggings, rhinestones, varsity-inspired jackets… the iconic pieces I was obsessed with back in the day, now reimagined with a LoveShackFancy twist.”
Hosted a day ahead of its full retail debut, the two brands’ will be hosting a consumer pop-up event in NYC.
The pop-up experience will let guests view and shop the collection, win free merchandise giveaways and participate in an immersive co-branded experience.
As an additional promotion, the collaboration has created a lifestyle and celebrity-focused marketing campaign with photographer Carin Backoff.
Set against a dreamy party background, the campaign features celebrity cast that includes Coco Samone, Shannon Zhao Darianka Sanchez, Samira Ahmed, Jordyn Miller and Scarlett Rose Leithold.
“It’s playful, it’s feminine, and it brings our two worlds together in the most magical way,” said Hessel Cohen. “I can’t wait for everyone to experience it—especially at our NYC pop-up, where you can step into a full-on sisterhood celebration of Pink x LoveShackFancy. See you there!”
Located at 45 Grand Street, the limited-edition pop-up shop will be hosted on August 5, 2025 from 12 p.m. to 7 p.m. ET.
The full Pink x LoveShackFancy collection will launch on August 6 across the two companies’ e-commerce websites and participating retail locations.
Photo Credit: Victoria’s Secret Pink and LoveShackFancy logos.
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