By Allison Watkinson
TLL Reporter
Spin Master and Cameo have launched a promotional campaign with notable celebrities to support the addition of Paw Patrol characters to the Cameo Kids platform.
Cameo Kids is a video sharing platform that uses AI technology to create personalized messages and greetings from licensed animated characters. The messages are developed using information provided to the service by Cameo users.
The first celebrity featured in the promotional Paw Patrol x Cameo video campaign is singer-songwriter, Meghan Trainor. As part of the campaign, Trainor received a motivational PupTalk video call from the officially licensed Paw Patrol characters, Rubble and Chase.
“Every day, I wake up wanting to lead with self-love and positivity, not only for myself and my family, but for my fans,” said Trainor. “But we all have those moments of doubt, especially when I’m trying to reach so many people. Rubble and Chase showed up at the perfect time with the perfect message and reminder that while I can’t fix the whole world, I’m proud of all I’m doing!”
The next celebrities to receive Paw Patrol PupTalks will be professional quarterback Brock Purdy and actor Kenan Thompson.
The campaign will end with a Paw Patrol x Cameo Kids integration on the late-night talk show Jimmy Kimmel Live! on December 18, 2024.
“Paw Patrol is a household name,” said Spin Master president, Doug Wadleigh. “Our pups and their adventure-filled stories reinforce problem-solving and self-belief. With this campaign, we aimed to extend our reach beyond family rooms and playrooms, transporting the pups into pop culture moments and delivering their signature paws-itivity to some prominent personalities.”
Cameo Kids currently offers licensed Paw Patrol Pup Talks from Marshall and Chase and will be adding Skye to their character roster this December.
Owned by Spin Master, Paw Patrol is an animated children’s entertainment franchise that follows the adventures of a young boy named Ryder and his team of rescue puppies.
First launched in 2013, the Paw Patrol TV series is currently in its 11th season on the Nickelodeon network.
Spin Master is a global company that creates a wide selection of toys, entertainment and digital games based on its broad portfolio of wholly-owned IPs and licensed third-party brands.
The company’s expansive catalog of toys, games and multi-platform content is currently distributed in more than 100 countries around the world.