By Allison Watkinson
TLL Reporter
Authentic Brands Group is expanding its Juicy Couture property with a new beauty collection through a licensing partnership with Centric Brands.
The new Juicy Couture collection includes a wide range of cruelty-free products for hair care, hygiene, nails and cosmetics.
Through its beauty division, Centric will design, manufacture and distribute the licensed products throughout Canada and the U.S.
“We are thrilled to join forces with Juicy Couture to expand the brand’s reach,” said Centric Brands EVP, Alex Fogelson. “Our shared passion for excellence and creativity will bring consumers a fresh and diverse selection of beauty and bath products that reflect the latest trends in the industry.”
The launch builds on Juicy Couture’s long-running line of fragrance products, which has remained a consistent best seller across the global market for close to two decades.
“Beauty has always been part of Juicy’s DNA,” said Authentic EVP, Christina Martin Pieper. “From the signature scents that defined an era to the glamorous, expressive world Juicy Couture created in fashion and beyond, adding beauty and bath to our strong fragrance business allows us to deliver a full lifestyle experience for our consumers,” added Pieper. “We’re proud to expand our longstanding partnership with Centric Brands, whose expertise and vision continue to help bring our brands to life in exciting new ways.”
The licensed Juicy Couture collection is currently available at select in-person retailers and online platforms throughout North America.
Centric Brands is a global lifestyle brand collective that offers expertise in product design, development, sourcing, retail, digital commerce, marketing and more.
The company’s portfolio includes the licenses for more than 100 international brands across categories like apparel, accessories, beauty and entertainment.
Authentic Brands Group currently owns over 50 global brands that have a significant retail presence in 150 countries around the world.
Image Credit: Juicy Couture Bath & Body Set from Centric Brands/BusinessWire.
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