By Allison Watkinson
TLL Reporter
ADK Emotions NY and T-Licensing have partnered with Hasbro to launch an official BeyBlade X World Championship event.
Starting in June, the BeyBlade X World Championship will launch in multiple countries across the globe.
At each regional tournament, participants between the ages 8 to 12 will use tops from Hasbro’s BeyBlade X toy line to compete for a chance to qualify for the final World Championship tournament.
One champion from each participating country will earn a spot at the final World Championship battle at Tokyo Tower from October 11 to 12, 2025.
In North America, the BeyBlade X regional tournaments will be held at Walmart store locations throughout Canada and the US.
Additional regional tournaments will be held in Brazil, Mexico, Australia, New Zealand, Germany, France and the UK.
The global championship event will help promote Hasbro’s latest collection of products for the brand that includes deluxe launcher sets, battle tops and a Clash and Carry Beystadium battle arena.
“We’re thrilled to bring the excitement of BEYBLADE X to Walmart stores across North America this summer,” said an ADK Emotions NY representative. “These tournaments offer some of our youngest Bey-fans a once in a lifetime opportunity to connect, compete, and showcase their skills on a global stage. With the road to the World Championship continuing at Walmart stores, we can’t wait to see the energy and passion these bladers bring to the arena.”
A subsidiary of ADK Emotions, ADK Emotions NY is a content and rights management company that specializes in bringing Japanese animated IP to the global market.
The company provides a range of services to its partners that includes media placement, marketing expertise, creative planning, localization and merchandise licensing.
T-Licensing is a US-based subsidiary of the TOMY Company, which serves as the owner of the Beyblade franchise and toy brand.
The subsidiary works to expand the reach of its parent company’s brands and partners through rights management, licensing, marketing and brand promotions across the global kids’ entertainment industry.