By Gary Symons
TLL Editor in Chief
Three execs at Brand Central were promoted this week as the licensing agency posts more growth in 2023.
Brand Central is among the world’s largest licensing agencies by revenue, and a top player in the food and beverage sector in particular. However, it also has seen rapid growth in other parts of its business, particularly in manufacturing representation and trend intelligence over the past two years.
As a result, CEO Ross Misher says three of the company’s top team members have climbed a rung on the corporate latter. “The promotions have elevated many of its core team to new positions which recognize the hard work and expertise of the team,” Brand Central said in a statement.
Lexi De Forest, a seven-year veteran of the agency, has been promoted from Senior Licensing Director to Vice President, Business Development.
De Forest was recognized for her leadership in the organization putting together many strategic partnerships and collaborations which have generated significant revenue and positive brand impressions for Brand Central’s client roster, including Mars Wrigley, Tapatio, Black Paper Party and more. In her expanded role, De Forest will lead the agency’s outbound Business Development efforts across the client base.
Bri Kessler, who was named “most influential newcomer” by License Global, was promoted from Senior Licensing Manager to Licensing Director for her contributions to the Mars Wrigley business.
Finally, Hebe Moore was also elevated from Licensing Coordinator to Associate Licensing Manager and will move into a licensee management role.
“We continue to nurture the amazing talent we have at Brand Central, and we are proud to recognize the substantial contributions these key individuals have brought to the agency,” said Misher. “We are excited to expand their roles in the organization and their promotions also pave the way for several new open positions we are eager to fill with new Brand Central team members.”
As a result of the growth and this week’s promotions, Brand Central is currently hiring for the positions of Licensing Manager and Licensing Coordinator. For inquiries, email info@brandcentralgroup.com.
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