By Allison Watkinson
TLL Reporter
IMC Licensing has been appointed as Duluth Trading Co.’s exclusive licensing agency to secure new partnerships and collaborations.
As Duluth’s official representative, IMC will secure new partnerships and collaborations for the company that align with its primary demographic of working-class Americans.
Building on previous collaborations with brands like Pabst Blue Ribbon and the Green Bay Packers, IMC will seek new partnerships for Duluth that can keep up with the lifestyle brand’s distinctive quirky style.
“Duluth fans have always embraced the humorous and quirky twists that we bring to their favorite fandoms, and teaming up with IMC will take these partnerships to the next level,” said Duluth SVP, Ricker Schlecht. “Together, we’ll channel our design ingenuity and irreverent spirits to create even more fresh products that our community will love.”
Duluth Trading Co. is a US-based retail company and lifestyle brand that focuses on offering functional apparel, workwear and accessories with comedic graphics.
“IMC loves working with authentic brands like Duluth Trading Co. and building partnerships that can deliver engaging new products and sales for both licensors and licensees,” said IMC Licensing CEO, Stephen Reily. “We want to give consumers more ways to connect a brand like Duluth, which they already love, with other brands they are passionate about.”
In addition to its main Duluth label, Duluth Trading Co. represents a portfolio of brands that offer high-quality, solution-based apparel, accessories and gear for men and women.
Duluth reaches consumers across the United States through its nationwide retail network that includes more than 60 brick-and-mortar store locations and an extensive e-commerce business.
First launched in 1997, IMC is a global licensing agency that focuses on developing profitable, long-term partnerships for its clients.
IMC Licensing’s client roster includes well-known global brand owners such as SC Johnson, Kraft Foods, AT&T, Tabasco and more.
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