By Allison Watkinson
TLL Reporter
The licensing agency ASPIRE has secured multi-territory licensing rights for the popular British heritage brand, Lyle & Scott.
ASPIRE is the Corporate & Lifestyle division of the entertainment and brand licensing agency WildBrain CPLG. Its global team of licensing, sales, and retail experts specialize in long-term consumer products partnerships through brand licensing.
“Our partnership with ASPIRE is a huge step forward for our brand, within product licensing but also more generally,” said Ben Gunn, Brand Director at Lyle & Scott. “Our customer is passionate, be that about football, golf or the clothes they wear. The ASPIRE team works with some amazing companies in the brand licensing industry and we’re hugely proud to have them as our partner.”
Under the terms of the deal, ASPIRE will represent Lyle & Scott in the UK and Eire, Europe, MENA, the US, Canada and Australia, with plans to extend into additional territories.
The partnership will focus on introducing the brand into broader categories, including luggage, accessories, personal care, NFTs, gaming, experiential activations, co-branded collaborations, and more.
Founded in 1874, Lyle & Scott is a popular apparel company that focuses on high-quality knitwear. The company currently offers fashionable apparel collections for men, women, and kids.
“Lyle & Scott is recognized around the world for its timeless styles, quality craftsmanship and the many sub-cultures the brand has inspired during its rich history,” said Victoria Whellans, Commercial Director at ASPIRE.
“It’s an exciting addition in the fashion space to our growing ASPIRE roster, and we’re looking forward to collaborating closely with the team as we utilise our experience in working with heritage brands to drive innovation through creative consumer product extensions.”
The partnership with Lyle & Scott continues the rapid expansion of ASPIRE’s licensing portfolio, which includes corporate and lifestyle brands across fashion, luxury, FMCG, hardware, automotive, art and heritage institutions.