• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • LOGIN
  • The Licensing LetterHOME
  • Book StoreBook Store
  • The Licensing LetterThe Licensing Letter - Join Now!
  • SourcebookLicensing Sourcebook - Join Now!
  • Deals and DataLicensing Deal & Data - Join Now!
  • Join TLL for FREE!
  • LOGIN
  •  

The Licensing Letter

  • Entertainment
  • Fashion
  • Lifestyle
  • Corporate
  • Metaverse
  • Premium Members
  • The Deal Sheet

Fred Rogers Secures First Licensees for Donkey Hodie

February 21, 2023

By Allison Watkinson

TLL Reporter

Fred Rogers Productions and Licensing Street have secured several consumer products partnerships for the Donkey Hodie childrens’ entertainment franchise.

The first licensed collections scheduled for release include sleepwear from Komar, apparel from Mad Engine, costumes from Rubies and a range of toys and plush from Jada Toys.

As the series’ master toy partner, Jada Toys will be releasing an additional collection of character plush and other toys later this year.

“Donkey Hodie is a winner with kids and families,” said Licensing Streets’ Jason Korfine. “Just like viewers who are drawn to the series, licensees have been eager to join in, too, and we’re delighted to be working with Komar, Mad Engine, and Rubies to offer new series-inspired products for fans everywhere.”

Donkey Hodie is a preschool puppet series inspired by characters from Mister Rogers’ Neighborhood. Donkey Hodie was inspired by the funny, quirky side of Fred Rogers’ personality. The imaginative puppet series follows Donkey Hodie, a little yellow donkey with a “can do” attitude—and the granddaughter of the original Donkey Hodie character (now known as “Grampy Hodie”) from Mister Rogers’ Neighborhood—and her pals in the world of Someplace Else (also inspired by Mister Rogers’ Neighborhood).

Since the show debuted in 2021, the Donkey Hodie franchise has expanded to include three PBS KIDS games and twelve books published by Simon & Schuster.

Donkey Hodie is currently in production on its second season, which will premiere later this year. The series is produced by Fred Rogers Productions and Spiffy Pictures.

“Consumer demand for Donkey Hodie products has been high since the series debut and we’re excited to welcome these best-in-class licensees to the Donkey Hodie family,” said Fred Rogers Productions VP Matt Shiels. “They are sure to help extend the whimsical and huggable world of Donkey Hodie so children can create their own imaginative series-themed adventures.”

Fred Rogers Productions was founded by Fred Rogers in 1971 as the non-profit producer of Mister Rogers’ Neighborhood for PBS. Since its initial creation, the organization has extended its reach to support childrens’ health and learning through several shows, games, and apps.

Licensing Street is a US-based licensing and consultation service that specializes in creating retail programs for entertainment and consumer brands.

The first licensed collections of Donkey Hodie products are scheduled for release this fall.

Matthew Shiels to Oversee Licensing at Fred Rogers Productions

 

Filed Under: Editorial, Children's Shows, U.S., Open Content, Entertainment/Character, Top Story, Canada, TLL, North America, Recent Headlines, Archive, Articles, Featured, Entertainment Tagged With: Mister Rogers' Neighborhood, Donkie Hodie, Fred Rogers

Primary Sidebar

Download Current Issue

Current Issue

The Deal Sheet

The Deal Sheet

Free Reports

    • 2024 Licensing Agency Guide
    • How to Register Your Trademark
    • 2021 Licensing Industry Survey Results
    • Rise of the Virtual Influencer
    • Licensing in the Metaverse
    • Why NFTs and Licensing Don’t Mix

Latest Sourcebook Contacts

    • Robert Caulfield, Teemill Tech, Sr Business Development
    • Ben Allnut, Palace Skateboards, Head of Co-Branded Design
    • Aldo Burcheri, Hippo Blue , Managing Director
MORE CONTACTS
Sourcebook listings verified this week: 61

Sayles Winnikoff Communications
Licensing Works

Try TLL PRIME

Try TLL PRIME

Get Noticed with TLL!

Advertise with The Licensing Letter

Footer

Return to the Top

The Deal Sheet
Submit a Property to the Deal Sheet
Enhance Your Deal Sheet Listing

Download the Current TLL issue
TLL Monthly Magazine Archive
Licensing Sourcebook Online
Licensing Deals & Data
Advertise in TLL
Download Media Kit 2025

Create a FREE Sourcebook Listing
Edit Your Sourcebook Listing
Suggest a Sourcebook Listing
Report a Bad Sourcebook Listing
Become a Sourcebook Member

Search by Topic
Search for Contacts
Search for Deals
Search for Data

Become a TLL Premium Member
Download a Sample Issue of TLL
Renew your TLL Membership
Manage Your Account

Contact TLL
About TLL
Terms & Conditions
Privacy Policy
Give Us Feedback


Copyright © 2023 Plain Language Media, LLLP • 1-888-729-2315

Copyright © 2025 · Magazine Pro on Genesis Framework · WordPress · Log in