By Allison Watkinson
TLL Reporter
Hasbro has appointed Jasnor as the master toy distribution partner for Peppa Pig across Australia and New Zealand.
“Peppa Pig remains a beloved brand with exceptional awareness in both markets and has been especially top-of-mind for Australian and New Zealand audiences following the exciting news of Mummy Pig’s pregnancy and birth of Baby Evie,” added De Jesus. “We look forward to working closely with Jasnor to launch new Peppa Pig toy products and ensure the brand continues to enjoy strong retail representation across the region.”
Under the terms of the agreement, Jasnor will roll out a wide selection of Peppa Pig toys in the region across multiple product categories.
These categories include plush, figurines, playsets, roleplay items, nursery, electronic learning, activity and more.
Jasnor began distributing the Peppa Pig products in the second half of this year and plans to bring more branded offerings to retail stores throughout 2026.
“We’re proud to be appointed as the distribution partner for Peppa Pig in Australia and New Zealand.” said Jasnor CEO, James Thurlow. “Peppa Pig is a beloved brand with a deep connection to families, and the arrival of Baby Evie marks an exciting new chapter in the storytelling. We’re confident Evie’s fresh energy will take Peppa Pig to new heights, enhancing the brand’s cherished legacy and sparking magic for an entirely new generation,” added Thurlow. “At Jasnor, we’re passionate about building strong brand partnerships, and we look forward to working closely with Merchantwise and our retail partners to deliver innovative new products to Peppa fans across Australia and New Zealand.”
Hasbro and Jasnor will also be working alongside Peppa Pig’s regional licensing agency, Merchantwise, to drive new expansions for the brand across ANZ.
These upcoming expansions will focus on securing partnerships with cross-category retailers in areas such as toys, apparel, accessories and publishing.
Merchantwise was also responsible for brokering the master toy distribution partnership with Jasnor on behalf of Hasbro.
“We are thrilled to have facilitated this appointment of Jasnor Australia as the master toy distributor for Hasbro’s Peppa Pig across Australia and New Zealand,” said Merchantwise licensing director, Diana De Jesus. “Jasnor is a trusted industry partner, and their expertise in distributing Peppa Pig products from best-in-class partners around the globe makes them the ideal choice.”
Owned by Hasbro, Peppa Pig is an animated British TV series for preschool audiences that follows a whimsical family of pigs and their community of friends.
Jasnor is a distributon and manufacturing company that specializes in bringing licensed toys, gifts and nursery products to retaiers across Australia and New Zealand.
With over 35 years of experience, Jasnor partners with global brands to bring high-quality, character-led products to market.
Part of The Merchantwise Group, Merchantwise is a brand licensing agency that focuses on representing IP from the gaming and entertainment sectors.
The agency offers a full suite of services to its clients that includes partnership negotiation, licensed product development, retail representation and more.
Photo Credit: Peppa Pig Sing With Me Plush, Hasbro/Jasnor.