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JCPenney Launching Mexican Cookery Set With Chef Jenny Martinez

October 17, 2023

By Gary Symons

TLL Editor in Chief

The retail chain JCPenney is offering a new collection of Mexican-inspired cookware developed in partnership with chef Jenny Martinez.

The affordable new collection, called Mesa Mia is now available in JCPenney stores and online.

“JCPenney is more than a department store for me,” Martinez said. “Growing up, my mom would always take us shopping there for everything, from back-to-school gear to new pots and pans. To have an exclusive cookware line being sold at JCPenney nationwide is a full circle moment for me. JCPenney will forever hold a special place in my heart.”

Martinez is a celebrity chef and social media influencer who shares her family history through recipes and cooking demos on YouTube, TikTok and Instagram.

Martinez is a big believer that home cooked dinners should be celebrated every day, as she continues on her mission to unite families with her passion for authentic Mexican cuisine.

And if you’re going to do things right, you need the right tools.

The Mesa Mia collection offers JCPenney buyers a variety of cooking tools essential to creating Mexican cuisine, such as cast iron tortilla presses and molcajetes, which is a Mexican version of a mortar and pestle, and is used to crush spices or make guacamole.

The collection also draws on the chef’s home town. Martinez is a native of Chapala, a town in the Mexican state of Jalisco not far from Puerto Vallarta, so the new Mesa Mia set includes designs based on Chapala flowers and terracotta. 

“As a JCPenney shopper herself, our partnership with Jenny was so natural from the start—she inherently understands the necessity of offering beautiful, functional, quality pieces for the best possible value because that’s why she comes to JCPenney when shopping for her own family,” said JCPenney chief merchandising officer Michelle Wlazlo. “Nothing brings a family together quite like a home-cooked meal.

“The Mesa Mia by Jenny Martinez cookware collection is as vibrant as the flavors Jenny creates in her recipes, and we are so excited for JCPenney customers to make memories in their own kitchens inspired by these pieces,” Wlazlo added.

The new, exclusive collection, Mesa Mia by Jenny Martinez, features cookware, tools, kitchen textiles and small appliances ranging from $19.99 – $199.99.

Products in the line were co-designed and developed by Bergner, a global producer of fine cookware.

Van Leeuwen’s KRAFT Mac & Cheese Ice Cream Returns to Stores

Filed Under: Editorial, Department Stores, U.S., Open Content, LatAm (includes Mexico), Top Story, TLL, Corporate, Recent Headlines, Archive, Food/Beverage, Articles, Retailers, Featured, Home-related Tagged With: chef Jenny Martinez, mexican cookware, cookware, Retail Licensing, JCPenney

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