By Allison Watkinson
TLL Reporter
Jones Soda has signed an agreement with Crayola to create a co-branded soda collection inspired by the brand’s limited-edition retired crayon pack.
Offered in custom packaging that looks like a Crayola crayon box, the licensed 12-pack features six different flavors of Jones’ vibrantly colored craft sodas.
Each flavor included in the collection will also feature a custom label that names both the Jones flavor and its corresponding retired crayon color.
The color and flavor combos offered in the pack are Blizzard Blue with Berry Lemonade, Dandelion with Pineapple Cream, Magic Mint with Green Apple, Mulberry with Strawberry Lime, Orange Red with Orange & Cream and Violet Blue with Grape.
In addition to the craft sodas, the co-branded pack will include an unretired Crayola crayon box that features all eight colors in the company’s limited-edition campaign, as well as Raw Umber and Lemon Yellow.
The joint promotion is the latest in a series of licensing partnerships that Jones has established with consumer goods companies, film studios, nonprofit organizations and more.
“As soon as we learned about Crayola’s initiative, we knew that Jones was a perfect match,” said Jones Soda CEO, Scott Harvey. “We had the soda colors to match their limited edition unretired crayons, the creative flavors and fun brand personality to fit the campaign, and a commitment to using strategic partnerships to help expand our customer base,” added Harvey “With the novelty of this promotion, the appeal of the oversized Crayola-style package, and Crayola’s massive distribution channels and universal appeal, we expect this to be our most successful collaboration yet.”
Launched in March, the year-long Crayola unretirement campaign kicked off on International Color Day with a free public event that featured creative activities, interactive spaces and character mascots for the eight returning colors.
In addition to crayons, the limited-edition retired color collection will be available across an assortment of art supplies including markers, colored pencil packs, activity kits and themed coloring books.
The company also plans to drop additional surprises and collaborations throughout the year, with a particular focus on key seasonal moments such as back-to-school and holidays.
“This year, Crayola is celebrating creativity through color and the deeply personal role it plays in connecting us to the past and inspiring us anew,” said Crayola chief marketing officer, Victoria Lozano. “This campaign represents one of our most comprehensive celebrations of color and creativity. It spans product innovation, experiential marketing, partnerships, digital engagement and retail activation. Our collaboration with Jones Soda is an unexpected, playful way to create a highly collectible product that resonates with both brands’ audiences,” added Lozano. “It reminds consumers to live colorfully, celebrate their individuality, and infuse creativity into their day in another unique way.”
All of the retired Crayola products will be available throughout 2025 at major retailers across North America.
Jones Soda and Crayola Launch Co-Branded Craft Beverages
