TLL Staff
Miraculous Corp. and ZAG have appointed Big Picture Licensing to represent the global superhero hit Miraculous in the UK and Eire.
Set in modern-day Paris, the Miraculous – Tales of Ladybug and Cat Noir animated series follows teenagers Marinette and Adrien, who transform into superheroes Ladybug and Cat Noir to balance their daily lives with saving the city from villains.
With the franchise celebrating its 10th anniversary in 2025, Miraculous Corp is preparing for substantial growth under a refreshed leadership team. The management lineup includes Andy Yeatman as CEO of Miraculous Corp USA and Global Operations, Roz Nowicki as Global Head of Consumer Products, Ashley Depp as SVP of Marketing and Franchise, and Maria Doolan as Head of Content Partnerships and Distribution.
The company has outlined ambitious plans, including the release of new Miraculous seasons, spin-off characters, immersive digital experiences, and a second animated feature film. Season six of the series will debut in early 2025, while season seven is currently in production for a 2026 release.
In the UK, Miraculous has a significant presence across major platforms, including Disney+, which holds first-window streaming rights, Netflix, POP, and CBBC, which will soon carry all six seasons alongside five Miraculous World TV Event specials.
“Since its launch, Miraculous has gained unstoppable momentum, captivating audiences worldwide,” said Luca Bonnechi, VP of Licensing for Europe at Miraculous Corp. “As we celebrate the brand’s milestone 10th anniversary and the upcoming launch of season six, we are thrilled to deepen fan engagement through an enriched consumer products program in the UK and Eire.
“We look forward to collaborating with Dan Frugtniet and his team to elevate the Miraculous experience.”
Big Picture Licensing, led by Managing Director Dan Frugtniet, will work to expand the franchise’s reach through new partnerships. Frugtniet commented, “Miraculous embodies a positive, inspiring message for children globally, and we’re eager to support the franchise in the UK and Eire. By bringing new licensing partners on board, we aim to enhance the brand’s offerings, complementing an already robust lineup of products and impressive portfolio of content.”
Current UK consumer product partners include Bandai UK, the distributor for Playmates Toys, and Playmobil for toys. Rubies continues as the European partner for costumes, while Kennedy and Redan oversee magazine and compilation publishing. Poetic Brands manages soft lines, and William Lamb Group leads back-to-school and footwear products. In the food and beverage category, partners include Ferrero, bip, Surprise Drinks, and Kandiz.
Miraculous products are available across major UK retailers, including specialty stores Smyths, Toymaster, and Next, as well as mass retailers Tesco, Asda, Sainsbury’s, Argos, and John Lewis.