NAADAM and Dr. Seuss Enterprises Collaborate on Comfy Cashmere Collections

By Allison Watkinson
TLL Reporter
Dr. Seuss Enterprises has signed a licensing partnership with NAADAM for a multi-part series of  sustainably-sourced cashmere clothing.
The first collection to launch is focused on the Dr. Seuss children’s property, The Cat in the Hat.
NAADAM’s The Cat in the Hat apparel collection includes six sweaters and six t-shirts that feature graphic art of licensed characters from The Cat in the Hat book.
“The Cat in the Hat was one of my favorite books, and as a new dad I’m excited to share that with my child,” said NAADAM CEO, Matthew Scanlan. “Our customers get excited to shop NAADAM exclusive products and collaborations. This drop spreads fun and adventure to people everywhere by bringing beloved Dr. Seuss characters into everyday life.”
Additional Seussian cashmere apparel collections are slated for release that will showcase classic Dr. Seuss brands like the Grinch, the Lorax and more.
“At Dr. Seuss Enterprises, we strive to partner with companies like NAADAM who are committed to making high quality, timeless products that will be loved for generations–just like Dr. Seuss’s classic works,” said Dr. Seuss Enterprises CEO, Susan Brandt. “These chic, understated designs will be sure to be loved by fans of all ages.”
NAADAM is a luxury apparel brand that creates high-quality, cashmere knitwear from fibers that are sustainably-sourced from Mongolian goat herders.
The licensed Dr. Seuss collections are being release exclusively through the NAADAM company’s dedicated e-commerce website.
Founded in 1993, Dr. Seuss Enterprises is a global children’s entertainment and licensing company that promotes literacy, education, self-confidence and creativity through the works of the acclaimed children’s author Theodor Seuss Geisel (Dr. Seuss).
The profits generated from Dr. Seuss Enterprises’ business endeavors go towards charitable and non-profit organizations that support causes such as education, health, animal conservation and the arts.