By Allison Watkinson
TLL Reporter
Kraft Mac & Cheese has launched a licensing collaboration with Ring Concierge for a Forever Macaroni Mother’s Day necklace.
Inspired by macaroni children’s crafts, the co-branded Forever Macaroni necklace features a single 14k gold noodle strung on a delicate 16-inch chain.
“For nearly a century, Kraft Mac & Cheese has given moms fun, delicious and trusted ways to care for their families at mealtime,” said Kraft Mac & Cheese associate brand manager, Alyssa Galiardo. “This Mother’s Day, we’re offering families the ultimate way to say thank you, with an elevated twist on a timeless tradition. Families can feel good knowing every time mom wears her necklace, she’ll remember special moments shared together – especially those that took place over a bowl of Kraft Mac & Cheese.”
Served in a Kraft Mac & Cheese Royal blue jewelry box, the licensed statement piece is being offered for only 25$ as part of a limited-edition Mother’s Day promotion.
Created by the Ring Concierge design team, the statement piece pays homage to the dried pasta and yarn necklace gifted to moms each year by their young children.
“There’s something beautiful about taking a childhood ritual—like gifting your mom a handmade macaroni necklace—and turning it into a real piece of fine jewelry,” said Ring Concierge CEO, Nicole Wegman. “As someone who grew up loving Kraft Mac & Cheese, and now makes it for my kids, I was so excited to reimagine it through a luxury lens.”
The exclusive Forever Macaroni necklace can be purchased through Ring Concierge’s official website starting on May 1, 2025.
Every purchase of the co-branded necklace also comes with a box of Kraft Mac & Cheese.
Ring Concierge is a women-owned jewelry brand that offers trendy and luxury designs for engagement rings, everyday style and special events.
Initially founded by Nicole Wegman in 2013, the company is currently expanding its reach with two new storefronts located in NYC.
The rights to the Kraft Mac & Cheese brand are owned by the global Kraft Heinz food and beverage company.
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