By Allison Watkinson
TLL Reporter
Sam Edelman has partnered with four new licensees to expand its Sam Edelman, Circus NY and Sam & Libby brands.
These newly signed licensing partnerships will expand Sam Edelman’s fashion labels into additional product categories.
“The addition of four new licensees is another growth milestone for Sam Edelman,” said Sam Edelman SVP, Jesse Edelman. “We’re confident in our partners’ abilities to bring our passion for our consumer to life across four new categories.”
The new licensing partners include My Step Global, HB Connections, Esquire Brands and Gina Group.
Intended for release in fall 2024, HB Connections will design and manufacture a collection of handbags and small leather goods for the Sam Edelman and Sam & Libby brands.
My Step Global has been selected to create a licensed slipper collection for the Sam Edelman lifestyle brand. The My Step Global x Sam Edelman slipper line will be available for purchase beginning this fall.
The Sam Edelman brand will also offer a collection of licensed childrens’ footwear from Esquire Brands and a licensed hosiery collection from Gina Group. The licensed childrens’ footwear collection and the licensed hosiery collection are both scheduled for release on the retail market during spring 2024.
“As we step into handbags, kids’ footwear, hosiery and slippers, it allows us to better meet the demands of our diverse and evolving consumer as a complete lifestyle brand dressing her from head to toe,” said Edelman.
These new partners will join the Sam Edelman brand’s existing portfolio of licensees which also includes S. Rothschild, One Jeanswear Group and Randa Apparel and Accessories.
Owned by the global Caleres footwear group, Sam Edelman and its associated brands specialize in lifestyle and footwear products inspired by American street fashion.