TLL Staff
Canadian fitness enthusiasts can now enjoy protein shakes with the great taste of Kellogg’s Frosted Flakes and Froot Loops.
Six Star Pro Nutrition and Kellogg’s cereal flavors have teamed up to create the ultimate athlete’s dream: Kellogg’s Frosted Flakes and Kellogg’s Froot Loops flavored SIX STAR 100% Whey Protein Plus.
This partnership also allows Team SIX STAR to add two of the most recognizable brand mascots, Tony the Tiger and Toucan Sam, to its athlete roster in Canada.
“These legendary figures embody the spirit of an athlete, the wisdom of a coach, and the heart of a hero,” Six Star said in a statement. “Tony the Tiger will encourage student-athletes to make everyday moments and game time GR-R-REAT! and Toucan Sam will colourfully remind them to make time for fun, adventure, and celebration along the way.”
The new product line is now available at Loblaws Company Limited branded locations, Shoppers Drug Mart and through Amazon.ca, SixStarPro.
With 30 grams of protein, 6.7 grams of BCAAs, and only 2 grams of sugar per serving, SIX STAR and Kellogg’s Frosted Flakes and Kellogg’s Froot Loops cereal flavors set athletes up for success with a product that Tastes Like Victory and has all the essential ingredients needed for achieving fitness and health goals. Consumed alone or with a bowl of cereal, the Six Stars x Kellogg’s line is designed to help athletes fuel their performance. As well, Six Star is offering the products with family-friendly pricing so high-performance nutrition comes without taking a bite out of the bottom line.
“With our headquarters in Oakville, Ontario, we couldn’t be more excited to bring our newest innovation for SIX STAR home,” said Tim Toll, Chief Executive Officer at Iovate Health Sciences International Inc., the makers of SIX STAR branded products. “This synergistic partnership with Kellogg’s has allowed us to champion delicious, affordable, and accessible nutrition to athletes of all ages and their families. We are thrilled to bring two iconic cereal flavours – Kellogg’s Frosted Flakes and Kellogg’s Froot Loops — into the world of sports nutrition here in Canada.”
The SIX STAR and Kellogg’s cereal brands will support this partnership through an array of marketing campaigns and initiatives that revolve around “creating a GR-R-REAT overall experience for consumers,” the partners say. This includes integration into the SIX STAR brand’s athlete partnerships, experiential marketing activations, and paid media advertising across print, digital, mobile, and social platforms.
This deal was brokered by Beanstalk, WK Kellogg Co’s global licensing agency for food and beverage.