By Gary Symons
TLL Editor in Chief
Dateline: Whoville
In a stunning turnabout, the infamous Grinch is now putting presents under the tree, thanks to a partnership between adidas and Dr. Seuss Enterprises.
adidas Originals is teaming up with the Grinch by creating a festive spin on its classic basketball shoe, the Forum Low.
In a stylish new collaboration that is as sweet as Cindy-Lou Who, the shoes will be available for Grinches of all ages, and is guaranteed to make their hearts grow three sizes on Christmas Day.
Inspired by the Grinch himself, the eye-catching Forum Low features a host of premium details including a long hair suede upper executed in a signature Grinchy green colorway, a tongue illustrated with the character’s iconic eyes, and jewels on the laces depicting his loyal sidekick Max as well as a stack of stolen presents.
The eye-catching look is capped off with custom insole tags, an illustrated Grinch hang tag, and an exclusive box.
Giving Who-ville the Trefoil spin, the launch of the adidas Originals x The Grinch Forum Low is accompanied by a campaign which embeds the new shoe into Dr. Seuss’s classic illustrations from the original book.
Playfully imagined to bring back holiday nostalgia, the adidas Originals x The Grinch Forum Low arrives in adult and junior sizing on Dec. 1 and will be available through adidas.com, the adidas app and via select retailers.
adidas Originals is a lifestyle brand founded in 2001, and a division of global footwear giant adidas. Products produced by adidas Originals are based on the original adidas shoes to feature the brand’s famous Trefoil logo that was first used in 1972.