By Allison Watkinson
TLL Reporter
Spin Master has reached an agreement to acquire the Canadian-based puzzle company, 4D Brands International.
“As part of our long-term growth strategy, we’re focused on finding new, pathbreaking acquisitions that will further expand our presence in key categories of play, as well as expanding our reach and connection with consumers,” said Max Rangel, Spin Master’s Global President & CEO. “The acquisition of 4D will give Spin Master the opportunity to inject innovation into our puzzle portfolio with new form factors, iconic licenses and elevated construction models that will inspire puzzlers, kids and families to reach for new heights in their next puzzle experience.”
The acquisition of 4D Brands International is expected to close in January 2023. Following the close, Shaun Sakdinan, founder of 4D Puzzles, will join Spin Master as Senior Director of Design.
Established over a decade ago, 4D Brands is best-known for its Cityscape puzzle collection. Since the company’s creation, 4D has expanded its 3D model construction kits to include historical landmarks, pop culture elements and movie memorabilia.
“At Spin Master, we’ve always been attracted to the timelessness and year-round enjoyment of puzzles,” said Anton Rabie, Spin Master’s Co-Founder.
“4D puzzles offers innovation for a classic pastime and puts puzzling under a new lens with new form factors, fantastic detail and a rich constructing experience,” added Rabie. “We love Shaun’s approach to creative development and as fellow entrepreneurs, have admired his journey to become a disruptive force within puzzles. We can’t wait to collaborate and grow together in our latest quest to infuse innovation into this strategic category.”
Spin Master Corp. is an international children’s entertainment company that develops and distributes toys, entertainment media and digital games. With distribution in over 100 countries, Spin Master Entertainment creates and produces multiplatform content through both its in-house studio and partnerships with outside creators.
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