By Allison Watkinson
TLL Reporter
Trends for Kids (Tfk) has partnered with Audi for an officially licensed children’s pushchair called the Tfk Mono3 Audi Edition.
Inspired by the vehicle brand’s Audi e-tron GT car, the licensed pushchair is designed to combine comfort, function and durability with Audi’s sporty aesthetic.
This includes a revamp of Audi’s signature wheel shape to fit the new co-branded pushchair.
“The Tfk Mono3 Audi Edition reflects our commitment to innovation and design excellence beyond the automotive world,” said Audi licensing head, Marcus Hinderer. “By integrating Audi’s signature sporty and elegant design elements into a premium pushchair, we offer customers an exceptional lifestyle product that combines functionality with style.”
The licensed pushchair is currently available for purchase in Europe at select Tfk retail locations and e-commerce platforms.
Trends for Kids (Tfk) is a family-owned German business that develops high-quality pushchairs and buggies for active families.
Operating for close to 30 years, the brand specializes in creating family mobility equipment made with TÜV-certified safety features, durable designs and sustainable materials.
“Audi and tfk both stand for the highest quality, sophisticated technology and timeless design—values that we combine in the Tfk Mono3 Audi Edition and bring to the road together,” said Trends for Kids managing director, Oliver Beger. “With this special collaboration, we are combining our passion for mobility with the aspiration to accompany families on their journeys in the best possible way— functionally, stylishly and uniquely.”
The partnership with Tfk was brokered by Beanstalk as the official licensing representative of the luxury automotive brand.
A subsidiary of the Volkswagen Group, Audi is a high-quality German automotive company that specializes in precision-engineered vehicles, high-quality builds and progressive design.
“We are thrilled to facilitate the partnership between Audi and Tfk, which showcases how licensing can bring Audi’s design excellence into new lifestyle categories,” said Beanstalk EMEA & Asia managing director, Ian Joyson.“The Tfk Mono3 Audi Edition is a perfect example of how thoughtful design and premium craftsmanship come together to meet the needs of modern families.”
First founded in 1992, Beanstalk is a global licensing agency that works with its clients to develop partnerships that extend brands across consumer products and experiences.
Photo Source: Audi/Beanstalk.