By Allison Watkinson
TLL Reporter
The brand management agency Lisa Marks Associates has appointed Maureen Taxter as SVP of licensing and Donna Moore as director of product development.
Maureen Taxter brings over 20 years of experience in senior executive positions in the licensing industry. Prior to joining LMA, she held leadership roles at companies such as Nickelodeon & Viacom Consumer Products, Hasbro, and Jim Henson Productions.
In her new position at LMA, Maureen will work to expand the agency’s licensing strategies and partnerships.
“Maureen and I go way back, and we are thrilled to collaborate once again as we continue to bring innovation and long-term growth to our client brands with exciting and meaningful new programs”, said LMA president, Lisa Marks. “Bringing strong licensed products to market is paramount to LMA, and we are excited to have Donna on the team as well leading these important initiatives.”
Donna Moore brings over 15 years of experience in retail, product development and manufacturing. She has previously worked on developing product lines with brands from Disney, Nickelodeon, and Warner Bros.
In her new role at LMA, Moore will be responsible for leading the company’s product development team. She will also play a key role in both product distribution and marketing.
Founded in 2001, Lisa Marks Associates (LMA) is a full-service brand licensing and marketing agency that is based in New York.