By Allison Watkinson
TLL Reporter
Falcon’s Beyond Global has announced a new collaboration with Tanseisha Co. to develop new themed entertainment experiences in Japan.
“We are extremely honored to have Tanseisha at our side as a valued partner as we look to enter the Japanese market,” said Falcon’s Beyond Global CEO, Cecil D. Magpuri. “Tanseisha has a wealth of strong connections and expertise combined with their deep knowledge of and access to Japanese IP. Together, we share a mutual love of bringing storytelling to life in new ways and a desire to boldly accelerate toward building the future of immersive themed entertainment.”
Tanseisha is a Tokyo-based company that specializes in the design, research, construction and operation of location-based commercial and cultural facilities.
This includes a wide range of facility types such as retail establishments, museums, exhibition centers, event spaces and more.
The company has extensive experience in the Japanese market and a strong track record of working with globally-recognized brands and intellectual property.
Falcon’s Beyond Global is an experiential entertainment and franchise development company. The company specializes in expanding both proprietary and partner IPs to global markets through theme parks, patented technologies, films, licensed consumer products and more.
“By exploring a partnership with Falcon’s Beyond, with their creative ingenuity and proprietary technologies, we look to expand our potential to bring immersive entertainment experiences to new heights in Japan and around the world,” said Tanseisha GM, Wakamatsu Masato. “Falcon’s has proven itself as a leader in themed entertainment attractions, and we look forward to introducing and sharing their expertise to our market.”
The two companies intend to collaborate on the development of new themed entertainment experiences based on well-known Japanese IP, with a particular focus on anime and manga properties.
The themed experiences will likely include location-based entertainment, games, movies, products and more.
Falcon’s Beyond also plans to introduce its slate of proprietary attractions and technologies in Japan for the first time.
The company’s proprietary consumer experiences include attractions and rides such as ON!X Theater, Suspended Theater, and CircuMotion Theater.
Specific IP-focused projects that will be developed through the Tanseisha x Falcon’s Beyond Global collaboration will be announced some time in the future.
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