By Allison Watkinson
TLL Reporter
Hormel Foods has partnered with Dr. Seuss Enterprises to introduce a collection of co-branded Green Eggs & SPAM products.
The partnership is highlighted by a Green Eggs & SPAM classic twin pack which features limited-edition artwork for the 65th anniversary of Dr. Seuss’s popular book.
“The iconic rhythm and rhymes of Dr. Seuss’s Green Eggs and Ham have now been a staple in children’s literature for 65 years,” said Dr. Seuss Enterprises licensing director, Jimeka Brussard. “Few know it was actually written using only 50 words. We’re thinking the 51st word would have been SPAM! We can’t wait to see what kind of dishes our fans whip up with this one-of-a-kind collaboration.”
Available starting on August 12, the licensed product will be complemented by a new Green Eggs & SPAM Classic recipe through SPAM’s official website.
The collaborative Green Eggs & SPAM classic twin pack will be released at participating Walmart locations across the US.
“The limited-time-only Green Eggs & SPAM Classic Twin Pack offers fans a nostalgic journey back to childhood,” said SPAM senior brand manager, Dan Kubiak. “Fans have been creating their own green eggs and SPAM product combinations for years, but now we’re making it official,” added Kubiak. “In collaboration with the Dr. Seuss Enterprises team, we’ve created a whimsical pairing that celebrates creativity, flavor and fun in every can.”
In addition, the partnership is also offering a collection of limited-edition co-branded merchandise for the book’s 65th anniversary.
Available for purchase through the official Dr. Seuss e-commerce website, the collection includes a range of apparel and accessories that are designed to cater to fans of all ages.
Founded in 1993, Dr. Seuss Enterprises is a global children’s entertainment and licensing company that promotes literacy, education and imagination through the works of Dr. Seuss.
The profits from Dr. Seuss Enterprises’ business endeavors are donated to non-profit organizations that focus on charitable causes related to education, health, animal conservation and the arts. Serving as the owner and licensor of SPAM, Hormel Foods Corporation is a global food company that operates a portfolio of consumer brands for grocery aisles.
Photo Credit: PRNewsfoto/Hormel Foods Corporation