• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • LOGIN
  • The Licensing LetterHOME
  • Book StoreBook Store
  • The Licensing LetterThe Licensing Letter - Join Now!
  • SourcebookLicensing Sourcebook - Join Now!
  • Deals and DataLicensing Deal & Data - Join Now!
  • Join TLL for FREE!
  • LOGIN
  •  

The Licensing Letter

  • Entertainment
  • Fashion
  • Lifestyle
  • Corporate
  • Metaverse
  • Premium Members
  • The Deal Sheet

Sesame Workshop Partners With Quest to Address Children’s Health Issues

March 22, 2023

By Allison Watkinson

TLL Reporter

Sesame Workshop has developed new resources in partnership with Quest Diagnostics to address health inequities among children.

The new resources are part of Quest Diagnostics’ multi-year Quest for Health Equity (Q4HE) charitable initiative.

“Teaming up with Sesame Workshop to support these resources will ensure children everywhere have access to health resources that they can understand,” said Q4HE director, Michael Floyd. “Supporting underserved communities is integral to our mission at Q4HE, and Sesame Workshop’s work to address the health and wellness needs of children in these communities is something we are both inspired by and humbled to be part of.”

Sesame Workshop is the non-profit educational organization behind the Sesame Street TV show. The organization’s newly-created English and Spanish language resources feature licensed characters from the Sesame Street franchise such as Elmo, Rosita, Abby, Wes, and Elijah. The resources focus on improving communication between children, caregivers, and healthcare providers through educational videos, interactive role-playing, digital storybooks, printable guides, and more.

“We’re proud to work with Quest in creating resources that empower our healthy teams with a common language that highlights the unique strengths of families and communities,” said Sesame Workshop SVP, Jeanette Betancourt. “Completing that circle of care, especially for those most marginalized communities, is essential to ensure our young ones are on track to grow and thrive.”

The new Sesame Street-themed resources will be available in English and Spanish on the official Sesame Workshop website. They are also being implemented by several of Sesame Workshop’s U.S.-based healthcare partners. These partners include the Council on Black Health, National Alliance for Hispanic Health, National Association of Community Health Centers, and The Center for Indigenous Health.

In addition, the healthcare resources and professional development tools are being distributed to community child-care providers through the Sesame Street in Communities program.

Quest Diagnostics is a clinical testing and health management company that serves approximately one in three Americans and half the physicians and hospitals in the U.S.

The company’s Q4HE initiative was formed alongside its non-profit division, the Quest Diagnostics Foundation.

Q4HE provides donated testing services, educational programs and funding to initiatives working to reduce healthcare disparities in underserved communities across the U.S. and Puerto Rico.

Filed Under: U.S., Trademarks/Brands, Open Content, Editorial, Top Story, TLL, Corporate, North America, Recent Headlines, Healthcare, Archive, Non-profits, Articles, Featured Tagged With: Non-profit brand licensing, Quest Diagnostics, Sesame Workshop

Primary Sidebar

Download Current Issue

Current Issue

The Deal Sheet

The Deal Sheet

Free Reports

    • 2024 Licensing Agency Guide
    • How to Register Your Trademark
    • 2021 Licensing Industry Survey Results
    • Rise of the Virtual Influencer
    • Licensing in the Metaverse
    • Why NFTs and Licensing Don’t Mix

Latest Sourcebook Contacts

    • Robert Caulfield, Teemill Tech, Sr Business Development
    • Ben Allnut, Palace Skateboards, Head of Co-Branded Design
    • Aldo Burcheri, Hippo Blue , Managing Director
MORE CONTACTS
Sourcebook listings verified this week: 61

Sayles Winnikoff Communications
Licensing Works

Try TLL PRIME

Try TLL PRIME

Get Noticed with TLL!

Advertise with The Licensing Letter

Footer

Return to the Top

The Deal Sheet
Submit a Property to the Deal Sheet
Enhance Your Deal Sheet Listing

Download the Current TLL issue
TLL Monthly Magazine Archive
Licensing Sourcebook Online
Licensing Deals & Data
Advertise in TLL
Download Media Kit 2025

Create a FREE Sourcebook Listing
Edit Your Sourcebook Listing
Suggest a Sourcebook Listing
Report a Bad Sourcebook Listing
Become a Sourcebook Member

Search by Topic
Search for Contacts
Search for Deals
Search for Data

Become a TLL Premium Member
Download a Sample Issue of TLL
Renew your TLL Membership
Manage Your Account

Contact TLL
About TLL
Terms & Conditions
Privacy Policy
Give Us Feedback


Copyright © 2023 Plain Language Media, LLLP • 1-888-729-2315

Copyright © 2025 · Magazine Pro on Genesis Framework · WordPress · Log in