BBC Studios has signed an agreement for a multi-territory licensing deal with Crayola for stationery, arts, crafts and coloring packs, further expanding its global licensing portfolio for the multi-award-winning Bluey.
“Crayola has inspired artistic creativity in children for more than 100 years,” said Warren Schorr, Vice President, Business Development and Global Licensing at Crayola. “Our partnership with BBC Studios for Bluey coloring and activity products will showcase our mission. We know that parents value creative and imaginative play, which we can enable and enhance by offering the best products with the best partners.”
The first products to hit the shelves will be Giant Colouring Pages, which will be available at Walmart in the US in time for the holiday season. In addition to the US, the licensing deal covers Canada, Australia and New Zealand as well as the UK where the range will be available in January 2022.
“This is a pivotal moment for our beloved preschool brand Bluey as we bring iconic brands like Crayola to an expanding portfolio of licensees that broaden the world of Bluey at retail,” said Suzy Raia, Senior Vice President, Consumer Products and Business Development at BBC Studios – Americas. “Crayola is a natural fit and extension of Bluey’s brand, promoting creativity and imaginative play for preschool children. I know children and their parents will be delighted to see these brands come together.”
Crayola joins a growing roster of top tier Bluey licensees including Moose Toys, Penguin Random House, VTech and Stor.
BBC Studios Appoints Licensing Partners For Bluey in Canada, Mexico