Covering All Licensing Categories, the Global Ghostbusters Lineup is the Brand’s Biggest CP Program of All-Time
Sony Pictures Consumer Products has revealed the largest slate of licensing deals in the history of its Ghostbusters franchise, as the latest film prepares for theatrical release on Nov. 19.
The wide range of merchandise and interactive experiences covers pretty much all licensing categories, including apparel, publishing, toys and collectibles, home goods, seasonal, gaming, interactive games and many more.
“The current Ghostbusters licensing lineup is the brand’s biggest CP program of all time,” said Sony in a release. “In addition to the U.S., the brand can be found in hundreds of exciting formats around the world, including key markets, the UK, Germany, Mexico, Japan and Australia.”
Ghostbusters first aired in 1984 as a horror spoof directed and produced by Ivan Reitman, and written by Dan Akroyd and Harold Ramis. It starred Akroyd, Saturday Night Live buddy Bill Murray, and Ramis as a trio of eccentric parapsychologists who start a ghost-catching business in New York City.
An immediate hit, Ghostbusters spawned a multibillion dollar multimedia and licensing franchise, which included the 1989 Ghostbusters II and the 2016 reboot Ghostbusters, as well as two TV series, and a huge range of licensed merchandise.
“A cult classic and cultural phenomenon, the Ghostbusters brand has withstood the test of time reaching a myriad of fans, generation after generation around the globe,” said Jamie Stevens, EVP, Worldwide Consumer Products, Sony Pictures Entertainment. “We are excited to continue celebrating the famed franchise with the Ghostbusters: Afterlife release. Our partners have been fantastic at bringing the beloved brand characters and themes to life through movie-themed products and interactive experiences we are sure fans will never forget.”
Sony has now released a comprehensive list of the licensing deals being activated right now for the new film. They include the following:
- The popular streetwear brand A BATHING APE is boosting Ghostbusters’ cool-factor through a brand new capsule collection featuring apparel and footwear inspired by the film. The collection is now available in stores and at BAPE.com and US.BAPE.com.
- The franchise continues its gaming invasion as well with an exciting in-game integration by Halfbrick Studios launching late November in their title Jetpack Joyride.
- Expanding on its successful line of toys and collectibles, including theGhostbusters Proton Blaster M.O.D., Ghostbusters Kenner Classics Ecto-1 and Ghostbusters Plasma Series 6-Inch Figures, Hasbro introduces its first-ever Ghostbusters HasLab project, which gives fans the opportunity to get their hands on a Ghostbusters Plasma Series Spengler’s Proton Pack. Visit the crowdfunding platform HasbroPulse.com to pre-order and back this adult collectors’ item.
- Arriving Nov. 19 is the AR game Ghostbusters: Afterlife ScARe from Imprezario Entertainment, which puts the power of ghostbusting at your fingertips in your own augmented world.
- Psyonix is bringing back Ghostbusters to their popular sports-action video game Rocket League. The Ghostbusters content coming to the game was to be revealed on the Rocket League Twitter account and website on Nov. 11.
- Titan is giving the film the book treatment with “Ghostbusters: Afterlife: The Art and Making of the Movie.” Filled with concept art, photography and interviews with the cast and crew, the hardcover is available for pre-orders now at Amazon.com.
SPCP is giving fans a one-stop-shop to snag all their favorite goods across every major product category at shop.ghostbusters.com for shoppers in the U.S., Canada, New Zealand and Australia and shop-ghostbusters.com for European shoppers.
Ghostbusters: Afterlife and classic Ghostbusters interactive games, apparel, footwear, collectibles, seasonal, home goods and more are available now:
- Epic Games launched a Ghostbusters: Afterlife Fortnite in-game integration, where fans completed a series of movie-themed quests in order to unlock a free Ghostbusters back bling.
- DecoPac cake kits, cake toppers and decoration kits are now available on Amazon.
- Disguise (costume division of JAKKS Pacific) costumes, costume accessories and inflatables are available online and at major retailers.
- Doumak relaunched limited edition Campfire Stay Puft and Mini Stay Puft marshmallows. Find nationwide retail locations at https://www.campfiremarshmallows.com.
- Forbidden Planet has a full assortment of apparel and accessories inspired by the film at www.forbiddenplanet.com.
- Home décor throws and pillows by Franco are available on Amazon.
- Funko’s Ghostbusters: Afterlife assortment includes ten Pop! vinyl figures, all available now for pre-order at Amazon.
- Giftable keepsake ornaments and itty bittys from Hallmark are on sale at www.hallmark.com.
- KIDdesigns developed a line of youth electronics now on sale at Amazon.
- The largest and most detailed LEGO Ghostbusters ECTO-1 ever created is available at major retailers and at www.lego.com.
- Mad Engine apparel for the entire family can be found at Walmart.
- Reebok’s full-family footwear and apparel collections is available globally at www.reebok.com/ghostbusters.
- Ghostbusters excitement is felt around the globe with numerous licensees offering gifts, novelties, apparel, accessories, costumes and home goods including: Furyu (Japan); Brand Alliance (UK); The Hut Group (UK); R.H. Smith & Sons / Smiffys (UK); and Walmart de Mexico.
The project is being undertaken in an agreement with Ghost Corps, Inc., a subsidiary of Columbia Pictures Industries, Inc., which is focused on expanding the Ghostbusters brand with live-action feature films, animated motion pictures, television, merchandise, and other new entertainment products. Ghost Corps is headquartered on the Sony Pictures Studios lot in Culver City, Calif.