By Allison Watkinson
TLL Reporter
Two Roads Brewing Co. and Guy Fieri are launching a licensed alcoholic beverage line called Flavortown Spiked.
Guy Fieri is a celebrity chef, reality TV host and restaurant owner who is known as the mayor of the fictional community of Flavortown.
He has been featured on several popular Food Network programs including Diners, Drive-Ins & Dives, Guy’s Grocery Games, and the Tournament of Champions.
“No one knows flavor like Guy Fieri,” said Two Roads’ CEO, Brad Hittle. “When our team first started working with him on recipe ideas, it was a no-brainer for both of us to insist on using real and high-quality ingredients. Fans will instantly taste his influence in every Flavortown Spiked recipe – and we couldn’t be more honored to help him deliver that and more.”
Crafted in partnership with Two Roads Brewing, the new Flavortown Spiked product line will include malt beverages that use real flavors and high-quality ingredients.
The line’s debut recipe, Flavortown Spiked Fruit Punch, is a 6% ABV refresher that is made using real cranberry and orange juice.
The Flavortown Spiked line plans to launch additional punch and hard tea recipes that are inspired by Fieri’s favorite drinks starting in early 2024.
“It’s happy hour in Flavortown and we’ve got real-deal fresh flavors that pack a punch,” said Fieri. “Just like I’d make in my own kitchen, we use real fruit juices and high-quality ingredients to deliver fast fresh flavor every time. So, grab a Flavortown Spiked and get the party started!”
Flavortown Spiked Fruit Punch is now available for purchase in all locations that Two Roads Brewing products are sold.
The Flavortown Spiked licensing partnership with Two Roads Brewing Co. was facilitated by the Flavortown brand’s licensing representative IMG, alongside Guy Fieri’s official representative WME.
Both IMG and WME are part of the global sports and entertainment company Endeavor.
Guy Fieri Launches Flavortown Spiked Beverages With Two Roads Brewing
