By Allison Watkinson
TLL Reporter
Baskin-Robbins has launched a cool partnership with the Susan Alexandra jewelry brand for a licensed charm necklace, inspired by its ice cream products.
Scheduled to coincide with National Ice Cream Day, the licensed necklace from Susan Alexandra features three luxury charms that are based on Baskin-Robbins ice cream flavors and classic pink spoons.
“We are thrilled to collaborate with Susan Alexandra to bring this charming collection to life,” said Baskin-Robbins VP, Jerid Grandinetti. “National Ice Cream Day is a time to celebrate the joy that ice cream brings to people of all ages, and what better way to commemorate it than with a beautiful piece of jewelry that captures the essence of our beloved brand.”
The first ice cream-inspired charm is based on a scoop of Cotton Candy ice cream with a cinnamon waffle cone. The second is inspired by the brand’s Cappuccino Blast-flavored milkshake with a cinnamon garnish, and the final charm included in the jewelry line is a miniature replica of a Baskin-Robbins pink spoon.
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Every purchase of the limited-edition charm necklace comes with a gift card for a free scoop of Baskin-Robbins ice cream.
Founded by designer Susan Korn, Susan Alexandra is a luxury jewelry brand that offers hand-crafted jewelry pieces that are created using a combination of traditional and contemporary jewelry making techniques.
The New York-based designer is known for her whimsical artistic style and meticulous attention to detail.
“Ice cream has always held a special place in my heart, and I am thrilled to partner with Baskin-Robbins to create this sweet collection,” said Susan Alexandra founder, Susan Korn. “Charm jewelry allows us to carry our passions with us wherever we go, and I hope these playful charms bring joy to everyone who wears them.”
The limited-edition Baskin-Robbins x Susan Alexandra charm necklace will be available for purchase through the official Susan Alexandra online shop and the brand’s retail store in New York City.
Initially founded in 1945 by Burt Baskins and Irv Robbins, Baskin-Robbins is an international ice cream brand that is currently offered through a network of specialty stores in 33 markets across the globe.
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