By Allison Watkinson
TLL Reporter
Paris Hilton and her company 11:11 Media have launched a licensing partnership with Vitapod for an exclusive nutrient-infused beverage collection.
“As someone who is always on the go and passionate about health, beauty and wellness, I am so excited to launch this partnership with Vitapod,” said Paris Hilton. “They have created a truly innovative daily wellness system that aligns perfectly with my lifestyle. It’s a game-changer, and I can’t wait for everyone to experience it,” added Hilton. “Everyone needs a little extra glow and that boss babe energy every day.”
Designed to cater to a wide range of dietary needs, the licensed Paris Hilton collection includes three variations on Vitapod’s flavored beverage pods, as well as a reusable bottle that features three different color options.
Available in Champagne Kiss, That’s Hot Pink and Poolside Blue Pearlescent, the co-branded reusable bottle includes functional design elements such as a leak-proof twist lid, a straw-enabled top and a steel-insulated interior.
The Hilton-inspired beverage pods include Beauty+: Radiant Rose & Pomegranate Paradise, Energy+: Pink Lemonade & Cherry Lime and Hydration+: Tropical Cloudberry & Peachy Lux.
Each beverage pod in the collection contains a blend of vitamins, minerals and electrolytes that are designed to support both short and long term health goals.
The licensed Paris Hilton product range is available through Vitapod’s official website and at Walmart stores across the United States.
“We’re thrilled to have Paris Hilton on board for the official launch of Vitapod’s latest product line,” said Vitapod president, Billy Cole. “Paris is a trailblazer who understands the power of blending wellness with innovation for her on-the-go lifestyle. Her partnership will elevate the Vitapod brand and inspire people to prioritize their health and wellness in a more accessible and exciting way.”
Paris Hilton is a famous entrepreneur, celebrity, musical artist and human rights advocate who began her career in the mid-1990s.
Since co-founding 11:11 Media in 2021, Hilton has been involved with numerous business ventures that span licensing partnerships, entertainment production, marketing campaigns and branded consumer products.
Vitapod is a health-conscious drink company that offers recyclable beverage pods that are made without artificial flavors, gluten, soy, dairy or eggs.