Second Nature Brands is adding M&Ms to Sheila G’s Brownie Brittle, thanks to a licensing partnership with Mars.
Sheila G’s Brownie Brittle, the original thin sweet snack, is expanding its candy inclusion through a collaboration with Mars to create three delicious mashups. They include Brownie Brittle M&M’S® Minis, Brownie Brittle Blondie M&M’S®, and Brownie Brittle M&M’S® Minis Gluten Free.
Brand Central, the licensing agency for Mars, put the partnership together.
“Brownie Brittle is thrilled to partner with Mars on not one, but three delicious mashups with the iconic M&M’S® candy brand,” said Ashley Dawkins, VP of Marketing at Sheila G’s Brownie Brittle. “We wanted to ensure there was an option for everyone to enjoy this sweet craveable snack.”
Second Nature is a leading producer of snacks with a portfolio that includes Kar’s Nuts, the number one branded trail mix, Sanders Chocolates, and Brownie Brittle.
Recently acquired by Second Nature Brands, Brownie Brittle, LLC has been baking and selling innovative brownie products to restaurants, club stores and world-class theme parks since 1992. Brownie Brittle snacks are available in tens of thousands of stores in the US, Canada, Mexico and Asia.
Dawkins says the new offerings will include:
Brownie Brittle M&M’S Minis: For chocolate lovers, it’s a new twist on the classic Brownie Brittle. With the same rich, chocolatey brownie taste, Brownie Brittle M&M’S® Minis is the perfect pairing of chocolate and crunch.
Brownie Brittle Blondie M&M’S Minis: For those who love a classic cookie combination, Brownie Brittle Blondie M&M’S Minis has a rich Blondie Brownie taste with a brown sugar and vanilla base topped with crunchy M&M’S Minis candy pieces.
Brownie Brittle Gluten Free M&M’S Minis: For anyone on a gluten free diet or who prefers the taste to its conventional counterpart, Brownie Brittle Gluten Free M&M’S Minis has the delicious, rich Brownie taste of classic Brownie Brittle, only Gluten Free and topped with crunchy M&M’S Minis candy pieces.
Brownie Brittle M&M’S Minis, Brownie Brittle Blondie M&M’S Minis, and Brownie Brittle Gluten Free M&M’S Minis are available for purchase on BrownieBrittle.com and Amazon as well as in-store at national retailers for an SRP of $3.99 per 4 oz. bag.
Food & Beverage: Licensed Vegemite Brownies an Unexpected Taste Treat