By Allison Watkinson
TLL Reporter
The NFL has partnered with celebrity chef Guy Fieri and HOMAGE apparel for a licensed NFL Flavortown t-shirt collection.
The partnership was facilitated by IMG’s licensing division on behalf of Guy Fieri’s Flavortown brand.
The official NFL x Flavortown collection includes thirty-two distinct t-shirt designs to represent the thirty-two existing NFL sports teams.
Each t-shirt features graphic art that is inspired by local NFL teams and popular game day foods.
The licensed collection includes food and football combinations such as Las Vegas Raiders: Trash Can Nachos, Jacksonville Jaguars: Low Country Boil, Denver Broncos: Rocky Mountain Oysters, Carolina Panthers: Pulled Pork, and many more.
Guy Fieri worked alongside the HOMAGE team to design the graphic art for the officially licensed NFL t-shirt collection.
“Football and food, food and football….you can’t have one without the other,” said Fieri. “I’ve eaten my way around this country and let me tell you, if you ever find yourself somewhere wondering what team the locals are rootin’ for, just check out what they’re eatin’ on game day. These local flavors are as iconic as the teams’ mascots so it’s about time somebody put ‘em on a shirt! Let’s go!”
HOMAGE is an American apparel company that specializes in creating vintage-inspired, print-on-demand t-shirt collections for licensed sports, entertainment and pop-culture brands.
The NFL x Flavortown collection is currently available for purchase on the official HOMAGE and NFLShop e-commerce sites.