• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • LOGIN
  • The Licensing LetterHOME
  • Book StoreBook Store
  • The Licensing LetterThe Licensing Letter - Join Now!
  • SourcebookLicensing Sourcebook - Join Now!
  • Deals and DataLicensing Deal & Data - Join Now!
  • Join TLL for FREE!
  • LOGIN
  •  

The Licensing Letter

  • Entertainment
  • Fashion
  • Lifestyle
  • Corporate
  • Metaverse
  • Premium Members
  • The Deal Sheet

Tom Aspinall Joins Forces with Champion in Knockout Apparel Partnership

May 29, 2025

By Gary Symons

TLL Editor in Chief

UFC heavyweight champion Tom Aspinall is entering the fashion arena with a new opponent: mediocrity in athletic wear.

Champion, the sportswear brand known for inventing the hoodie, has unveiled a new partnership with Tom Aspinall that delivers a one-two punch of performance and style.

Aspinall is a British MMA star who currently competes in the heavyweight division of the Ultimate Fighting Championship (UFC), where he is the reigning interim heavyweight champion.

As of 15 April 2025, he is #11 in the UFC men’s ‘pound-for-pound’ rankings. Aspinall is known for his finishing ability, having finished six of his eight UFC wins by the halfway point of the first round, and holds the UFC record for shortest average fight time at two minutes and two seconds.

Aspinall now brings his knockout talents to a partnership with Champion, which has launched a debut capsule collection titled HEAVYWEIGHT CHAMPION.

British UFC heavyweight champ Tom Aspinall. Photo courtesy of Champion.

Developed in close collaboration with the British MMA star, the capsule blends Champion’s century-long sportswear legacy with the insights of a modern-day warrior. The result is a range of performance-minded garments featuring heavyweight fabrics, functional tailoring, and lifestyle silhouettes, including an updated take on Champion’s iconic Reverse Weave hoodie.

“I’m thrilled to be partnering with Champion,” said Aspinall. “We’re not just creating gear—we’re making apparel that works for fighters and inspires the next generation. This is the year of the true undisputed champion.”

Aspinall’s influence goes far beyond the ring. The HEAVYWEIGHT CHAMPION collection features the timestamp “00.02.02,” a nod to the average length of his lightning-fast fights; a testament to his efficient, aggressive style.

Lorenzo Moretti, President of Champion EMEA, said the brand saw in Aspinall a rare combination of athletic dominance and personal integrity. “His values, professionalism, and ability to inspire those around him perfectly reflect what Champion stands for,” said Moretti. “Together, we’re shaping the future of combat apparel.”

And the bell hasn’t rung yet. Later this year, Champion and Team Aspinall are expected to launch a new line of performance training apparel and equipment, further reinforcing Champion’s growing presence in the combat sports world.

The HEAVYWEIGHT CHAMPION collection is available now at Championstore.com.

James Bond Brand Owner Danjaq Says It’s ‘No Time to Die’ for the Super Spy’s Trademark

Filed Under: Martial Arts, UFC, Editorial, Europe, U.S., Open Content, Top Story, TLL, North America, Recent Headlines, Archive, Articles, Featured, Sports Tagged With: Champion sportswear, Tom Aspinall x Champion, MMA, UFC licensing, Fashion Licensing, Sports Licensing

Primary Sidebar

Download Current Issue

Current Issue

The Deal Sheet

The Deal Sheet

Free Reports

    • 2024 Licensing Agency Guide
    • How to Register Your Trademark
    • 2021 Licensing Industry Survey Results
    • Rise of the Virtual Influencer
    • Licensing in the Metaverse
    • Why NFTs and Licensing Don’t Mix

Latest Sourcebook Contacts

    • Robert Caulfield, Teemill Tech, Sr Business Development
    • Ben Allnut, Palace Skateboards, Head of Co-Branded Design
    • Aldo Burcheri, Hippo Blue , Managing Director
MORE CONTACTS
Sourcebook listings verified this week: 61

Sayles Winnikoff Communications
Licensing Works

Try TLL PRIME

Try TLL PRIME

Get Noticed with TLL!

Advertise with The Licensing Letter

Footer

Return to the Top

The Deal Sheet
Submit a Property to the Deal Sheet
Enhance Your Deal Sheet Listing

Download the Current TLL issue
TLL Monthly Magazine Archive
Licensing Sourcebook Online
Licensing Deals & Data
Advertise in TLL
Download Media Kit 2025

Create a FREE Sourcebook Listing
Edit Your Sourcebook Listing
Suggest a Sourcebook Listing
Report a Bad Sourcebook Listing
Become a Sourcebook Member

Search by Topic
Search for Contacts
Search for Deals
Search for Data

Become a TLL Premium Member
Download a Sample Issue of TLL
Renew your TLL Membership
Manage Your Account

Contact TLL
About TLL
Terms & Conditions
Privacy Policy
Give Us Feedback


Copyright © 2023 Plain Language Media, LLLP • 1-888-729-2315

Copyright © 2025 · Magazine Pro on Genesis Framework · WordPress · Log in