By Gary Symons
The LA-based jeans and apparel company True Religion will release a new footwear line in partnership with Orly Corporation.
The new collection, following the same design cues that have made True Religion a global success story, will launch in Fall 2024.
“As we continue to broaden our lifestyle portfolio, we’re pleased to enter into a new footwear partnership,” said True Religion CEO Michael Buckley. “Orly, our new licensee, takes a customer-first approach to everything they do, which is in alignment with how we run our business.
“We look forward to being able to provide full head-to-toe looks to our consumers thanks to this unique category extension for the brand.”
In 2002, True Religion emerged onto the Los Angeles denim scene by blowing up the construction of the classic five-pocket jean. With its five-needle thread at two-stitch-per-inch process, the True Religion Super T stitch was instantly recognized for style that was unlike any other denim brand in the world.
True Religion Brand Jeans focuses on producing high quality premium denim and sportswear for men, women, and kids, but the company is now expanding through its partnership with Orly to be able to provide “head-to-toe” style options for its fans.
Orly Corporation is a leading New York-based wholesale distribution company specializing in multiple categories such as Footwear, Socks, and Housewares across North American markets, including Canada, Puerto Rico, and the UK. Orly offers impressive sourcing capabilities, with two dedicated sourcing offices in China as well as a full in-house design and sales team in New York City.
“Partnering with True Religion marks a thrilling new chapter for us at Orly Corporation,” said Ruby Antebi, Head of Strategy and Business Development. “True Religion’s iconic style merges seamlessly with our vision of innovation in footwear for men, women, and kids. This collaboration isn’t just about creating products; it’s about redefining what’s possible in fashion, making elite style accessible to all.”
Prices will range from $55 – $200. The collection will be sold through True Religion’s own stores and website as well as at major retailers in both the U.S. and Canada.