By Gary Symons
TLL Editor in Chief
The new and fast-growing toy company Wyncor will be producing a new line of Dungeons & Dragons-themed Miraball Surprise toys.
Wyncor says it just signed a licensing agreement with Hasbro and its Wizards of the Coast division, which owns the Dungeons & Dragons brand. The new collection is set to launch in the second quarter of 2025.
Wyncor says the collaboration aims to merge the fantasy storytelling elements of Dungeons & Dragons, which has more than 85 million fans worldwide, with Wyncor’s Miraball Surprise line.
These collectible toys feature an expanding maxi plush, made using ultra-shrinkable memory foam technology, alongside three stickers and a leaflet, all priced at under $10.
“D&D has captivated generations, and we’re delighted to expand our relationship with Hasbro to bring its magic to the Miraball Surprise line,” said Julian Jacob, CEO of Wyncor. “This collaboration blends imagination, affordability, and innovation, creating a one-of-a-kind collectible experience for fans of all ages.”
The Miraball Surprise has been a big part of Wyncor’s early success since it was founded in 2022. It has already seen strong sales, with over 2.5 million units sold in its first few months of availability. The product is currently distributed in 40 countries and available in more than 20,000 retail locationsworldwide, including major retailers such as Carrefour, Rofu, Smyths, Walmart, Kohl’s, Target, and Amazon.
Wyncor has quickly established a reputation for developing innovative products across its own intellectual properties, but also working collaboratively with licensed brands. The company has previously secured global licensing rights from Hasbro for other major brands, including Peppa Pig, My Little Pony, Transformers, and Monopoly.
In the U.S., ACD Distribution will manage distribution to mid-tier and specialty retailers, expanding access to Wyncor’s products.
For more information on Wyncor and its product offerings, visit www.wyncor.com.