Real Madrid’s official console partner is Xbox. To celebrate, Xbox will host a series of events at Microsoft Stores throughout the U.S. during Real Madrid’s U.S. Summer Tour.
Betty Boop is the new face of Foulbi Co., Ltd.’s J-esthetic—over 100 esthetic salons and day spas. The campaign includes a commercial as well as print and digital ads.
The Goodyear Tire & Rubber Co. opens its first mono-branded footwear store in Beijing, China.
Sony Pictures and Nickelodeon debut for a co-branded collaboration between Ghostbusters and Teenage Mutant Ninja Turtles. Current partners include Playmates Toys and IDW Publishing.
NBCUniversal Entertainment Japan partners with Crunchyroll to co-develop new anime titles with international appeal.
Prudence Foundation and Turner Asia Pacific celebrate a 7-year partnership with the launch of a new mobile app and animated content to help boost financial literacy in families, as part of the international Cha-Ching campaign.