By Allison Watkinson
TLL Reporter
Little Words Project and Crayola have partnered for the second time on a bracelet collection inspired by Crayola’s Colors of Kindness product line.
“Teaming up with Crayola, another mission-driven brand, is a natural fit to help us bring meaningful and exciting products and stories to life,” said Little Words Project CEO, Adriana Carrig. “Our first collaboration with Crayola last fall was such a success, we knew we had to do it again, and the Colors of Kindness collection couldn’t be a more perfect match for our brand’s mission.”
Crayola’s Colors of Kindness product collection includes special-edition crayon boxes that feature twenty-four newly-named crayon colors that focus on kindness, respect, and love.
The co-branded Crayola x Little Words Project collection will feature six bracelet styles inspired by the Colors of Kindness crayon names.
“We’re delighted to be continuing our partnership with Little Words Project, which not only allows us to extend the Crayola Colors of Kindness franchise, but also amplifies both brands’ messages of spreading love and kindness through creativity,” said Crayola GM, April Heeren. “These bracelets inspire children and adults alike to share kindness and positivity with others in all forms.”
The partnership also donated a thousand dollars each to the nonprofit AdoptAClassroom.org to provide school supplies to the P.S. 246 Poe Center in the Bronx, New York and the Easton Arts Academy in Easton, Pa.
In addition, Little Words Project has commissioned a Crayola Colors of Kindness-inspired mural for the outdoor wall of the Bronx school and Crayola hosted a complimentary trip to the local Crayola Experience attraction for students from the Easton Arts Academy.
A subsidiary of Hallmark Cards, Crayola is a global art supply company that specializes in children’s creative expression products.
Little Words Project is ‘The Original Word’ bracelet brand that provides handcrafted word bracelets to consumers around the world.
The Crayola x Little Words Project bracelets are available through littlewordsproject.com, the brand’s storefronts and select retailers.