• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • LOGIN
  • The Licensing LetterHOME
  • Book StoreBook Store
  • The Licensing LetterThe Licensing Letter - Join Now!
  • SourcebookLicensing Sourcebook - Join Now!
  • Deals and DataLicensing Deal & Data - Join Now!
  • Join TLL for FREE!
  • LOGIN
  •  

The Licensing Letter

  • Entertainment
  • Fashion
  • Lifestyle
  • Corporate
  • Metaverse
  • Premium Members
  • The Deal Sheet

DC and Partners Release Products for the Whole ‘Shazamily’

February 22, 2023

By Allison Watkinson

TLL Reporter

Warner Bros. Discovery Global Consumer Products and DC have revealed an extensive collection of licensed merchandise based on the upcoming superhero film Shazam! Fury of the Gods.

The collectible manufacturer McFarlane has released a licensed Shazam action figure at major retailers and the DC Shop. The toy company Spin Master has also created a licensed Shazam action figure for sale at Target, Amazon, and Walmart internationally. Funko has released a line of new Pop! figures and Pop! Keychain collectibles based on Shazam! Fury of the Gods characters.

Warner Bros. Discovery’s DC Shop has developed a range of exclusive apparel featuring graphics and logos from the film. The specialty retailer Hot Topic is releasing an exclusive apparel, collectibles, and accessories collection inspired by Shazam! Fury of the Gods on Feb. 24. The costume manufacturer Rubies has created an officially licensed Shazam Child Costume.

Trevco has released a licensed Shazam home collection that includes blankets and coordinated drinkware.

A new Hallmark Keepsake Ornament styled in the colors of the DC character’s uniform will be available beginning July 15, 2023.

Trend Setters Ltd. has released a line of home décor and collectible drinkware. The collection includes Knexagon Wood Prints, MightyPrint Wall Art prints and Morphing Mugs Heat-Sensitive Mugs. These products are available at Film Cells Ltd. Trends International has introduced a line of Shazam: Fury Of The Gods premium posters, framed prints, and wall art.

Shazam gets the full Funko Pop treatment with this figurine; one of several created for the Shazam sequel.

Prior to the film’s release, DC comic writers and cast members from the film have created a published anthology collection called Shazam! Fury of the Gods Special: Shazamily Matters that is scheduled for release on Feb. 28. The book will include additional contributions from the films’ director, David F. Sandberg, writer Henry Gayden, and more. Shazam! Fury of the Gods Special – Shazamily Matters will also be available on the DC UNIVERSE INFINITE digital subscription platform.

Warner Bros. Games is introducing Wizard Shazam as a new premium character in the DC Legends mobile game. During the month of March, players can participate in a special Team Siege event to earn fragments of Wizard Shazam for a chance to unlock the character. Warner Bros. Games and NetherRealm Studios will also add a new Legendary Shazam Hero to Injustice 2 Mobile this March.

In Europe, the Middle East and Africa, signed partners include Pyramid International for posters and gifting, Bandai for plush toys and Akedo Footwear for footwear. Brand In and Trevco are creating a range of licensed apparel including graphic t-shirts, sweatshirts and vests. E-Cell is also collaborating with Warner Bros. to produce a range of mobile phone accessories and Desenio will offer a selection of Shazam posters.

In Mexico, Cinemex theaters will offer fans a collectible glass with purchase of other products. Máscara de Látex and Epicland will release a line of t-shirts and sweatshirts.

In Brazil, Carrefour, Lojas Americanas, Pão de Açúcar will offer a Shazam! Fury of Gods chocolate egg for Easter. FanLAB will feature customizable t-shirts in the region. Jandaia has developed licensed notebooks for the region. In addition, Brazil’s official DC Store will offer home decor and apparel products for sale.

In Thailand, a line of cushions, blankets and travel pillows from Ocean Toys will be available in March. In the Philippines, Goldwing has created a line of t-shirts showcasing Shazam characters and in India The Souled Store is creating a line of branded t-shirts.

In Australia, Zing Pop Culture’s has created an exclusive Shazam! Fury of the Gods collection that features a backpack, apparel, wallet, collectible pins and more.

Warner Bros. Discovery Global Consumer Products (WBDGCP) is the global licensing and merchandising division of Warner Bros. Discovery Global Brands and Experiences.

Shazam! Fury of the Gods is arriving in theaters internationally beginning on March 15 and in North America on March 17, 2023. The trailer for the new film can be seen below:

Who’s News: James Gunn, Peter Safran Take Helm at DC Studios

Marvel, DC Grow Market Share in Weak Comics Year

Filed Under: Editorial, Comic Books/Strips, U.S., Open Content, Entertainment/Character, Top Story, TLL, North America, Recent Headlines, Worldwide, Archive, Articles, Featured, Film, Publishing, Entertainment Tagged With: Shazam: Fury of the Gods, DC licensing, Warner Bros. Discovery

Primary Sidebar

Download Current Issue

Current Issue

The Deal Sheet

The Deal Sheet

Free Reports

    • 2024 Licensing Agency Guide
    • How to Register Your Trademark
    • 2021 Licensing Industry Survey Results
    • Rise of the Virtual Influencer
    • Licensing in the Metaverse
    • Why NFTs and Licensing Don’t Mix

Latest Sourcebook Contacts

    • Robert Caulfield, Teemill Tech, Sr Business Development
    • Ben Allnut, Palace Skateboards, Head of Co-Branded Design
    • Aldo Burcheri, Hippo Blue , Managing Director
MORE CONTACTS
Sourcebook listings verified this week: 61

Sayles Winnikoff Communications
Licensing Works

Try TLL PRIME

Try TLL PRIME

Get Noticed with TLL!

Advertise with The Licensing Letter

Footer

Return to the Top

The Deal Sheet
Submit a Property to the Deal Sheet
Enhance Your Deal Sheet Listing

Download the Current TLL issue
TLL Monthly Magazine Archive
Licensing Sourcebook Online
Licensing Deals & Data
Advertise in TLL
Download Media Kit 2025

Create a FREE Sourcebook Listing
Edit Your Sourcebook Listing
Suggest a Sourcebook Listing
Report a Bad Sourcebook Listing
Become a Sourcebook Member

Search by Topic
Search for Contacts
Search for Deals
Search for Data

Become a TLL Premium Member
Download a Sample Issue of TLL
Renew your TLL Membership
Manage Your Account

Contact TLL
About TLL
Terms & Conditions
Privacy Policy
Give Us Feedback


Copyright © 2023 Plain Language Media, LLLP • 1-888-729-2315

Copyright © 2025 · Magazine Pro on Genesis Framework · WordPress · Log in