By Allison Watkinson
TLL Reporter
Free Rein Coffee and Stetson have announced a collaborative partnership for two limited-edition, co-branded Cowboy Coffee Kits.
Available in either Ground Beans or Pod versions, each Cowboy Coffee Kit features a unique coffee blend called Trailblazer that is packaged in an exclusive gift set that contains two locally-crafted ceramic mugs that feature branding from both Stetson and Free Rein.
“Since 1865, Stetson has stood for quality, craftsmanship and a trailblazing spirit, and this collaboration with Free Rein brings those core values to life in a new category,” said Stetson CEO Robert Dundon. “With the Free Rein team, we’ve found a partner that shares a commitment to veterans, and are proud to join in their ongoing efforts to serve those who serve.”
The Trailblazer coffee variety that is featured in the co-branded kits is a medium roast blend that is slow-roasted in small batches at the Free Rein Coffee company’s artisan roastery in San Angelo, Texas.
“Everyone knows cowboys love their coffee and there isn’t a coffee that embodies the cowboy spirit better than Trailblazer,” said Free Rein Coffee CEO, Arlyn Davich. “At Free Rein we make honest American coffee.
“We’re proud to partner with Stetson who share our commitment to quality, tradition and serving those who serve, in particular in supporting veteran’s causes.”
The co-branded Cowboy Coffee Kits are available for purchase through both the Stetson and Free Rein e-commerce websites, HTeaO retail locations and through a Stetson x Free Rein pop-up shop at the National Finals Rodeo in December, while supplies last.
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