Hasbro Announces Free Pop-Up Event Based On Its Dedicated Toyland Amazon Store

By Allison Watkinson
TLL Reporter
Hasbro and Amazon are holding a free experiential holiday pop-up event in NYC featuring Hasbro-owned brands and character IPs.
The three-day event will host a variety of activities including a Hasbro product showcase, a Santa Claus letter writing station, a giveaway prize wheel, complimentary snacks and photo ops with Santa Claus and Hasbro characters.
The Hasbro Product Showcase will feature toy and product displays from wholly-owned and partner IPs such as Transformers, Peppa Pig, Play-Doh, Nerf, Furby, Twister, Star Wars, Marvel and more.
The Hasbro Holiday Pop-Up will also include strategically-placed QR codes throughout the event venue.
These QR codes are intended to allow visitors to easily access and order products from Amazon’s Hasbro Toyland e-commerce store.
The photo opportunities offered during the Hasbro Holiday event will include special Santa photos alongside branded characters from My Little Pony, Peppa Pig and PJ Masks.
A limited-quantity of the photographs will be offered to attendees in themed acrylic photo frames while supplies last.
The Santa Claus letter writing station is a dedicated on-site event area that offers all of the supplies needed for kids to create handwritten letters that they can personally send to the North Pole.
In addition to small giveaway items such as themed coloring and sticker sheets, event attendees will be allowed to spin a holiday giveaway wheel for a chance to receive secret prizes based on Hasbro properties.
The Hasbro holiday event will also offer attendees complimentary snacks and drinks while supplies last.
Located on the High Line in New York City, the licensed Hasbro Holiday pop-up event will run from 11 a.m. to 3 p.m. Dec. 8 through 10.
Hasbro is a global toy and game company that delivers branded experiences, toys, consumer products, gaming and entertainment.