TLL Staff
Little Bites Snacks just launched a new, limited edition flavor for their muffins, inspired by Girl Scout cookies.
Little Bites, which is owned by Bimbo Bakeries USA, will sell the ‘Little Bites Girl Scout Toast-Yay! Muffins!’ from now through July. The new muffins are full of French toast flavor and are made with real ingredients like cinnamon and maple syrup, with no high fructose corn syrup or trans-fat, making them the perfect snack for families this spring.
The deal was brokered by Brand Central, which represents Bimbo Bakeries USA, and Earthbound, which represents the Girl Scouts.
“We’re thrilled to see our Toast-Yay! cookies inspire a new flavor of Little Bites Muffins!” said Girl Scouts USA CRO, Wendy Lou. “The popularity of the Toast Yay! cookies is due to the millions of girls who participate in our Cookie Program, the largest entrepreneurial program for girls.”
Limited Edition Little Bites Girl Scout Toast-Yay! Muffins are the latest addition to the brand’s line of pre-portioned pouches filled with baked snacks.
“We are thrilled to be partnering with a well-loved brand like Girl Scouts that shares similar beliefs to Little Bites in spreading joy and supporting kids,” said Little Bites Snacks manager, Lia Arakelian. “By capturing the essence of an iconic Girl Scout Cookie flavor in a delicious bite-sized muffin, we’re able to bring our fans a taste first of its kind. We can’t wait to see all the ways they enjoy them!”
The Girl Scout Cookie Program has helped millions of girls learn new skills, including entrepreneurism, financial literacy and more.
Bimbo Bakeries USA is a leader in the baking industry, known for its category leading brands, innovative products, freshness and quality.
Its team of 20,000+ U.S. associates operates more than 50 manufacturing locations in the United States. Bimbo Bakeries is in turn owned by the Mexican food company Grupo Bimbo S.A.B de C.V., the world’s largest baking company, with operations in 33 countries.