By Allison Watkinson
TLL Reporter
Paramount Game Studios is bringing a battleground-style experience to the Roblox platform this summer based on Nickelodeon’s Avatar: The Last Airbender franchise.
The first official Avatar experience on the platform is developed by Looty Games, an established Roblox developer studio and veteran of the battlegrounds genre. The project is part of the Roblox Creator Fund, which sets out to accelerate projects with innovative gameplay, ambitious visual designs, and creative ideas that are unlike anything else on the platform.
“Avatar: The Last Airbender has created a rich universe that generations of fans want to immerse themselves in, and Roblox allows users to have that experience,” said Doug Rosen, SVP, Games and Emerging Media, Paramount. “We’re thrilled to be able to work with Looty Games and Roblox to deepen fans’ connection to the franchise in this virtual world.”
Bringing the series’ “bending” abilities to the battlegrounds genre, fans can create their own bender, master their element of choice, and compete in the ‘Avatarverse‘.
The action takes place in an arena-styled environment that promises to be fast paced, frenetic and full of intense energy. The game designers say the game will take bending to the next level as users employ water, earth, fire and air moves, rooted in traditional martial arts.
The game will launch Summer 2024 on Roblox, with an official title and more details to be revealed in the coming months.
Nickelodeon’s Avatar: The Last Airbender was a hugely successful limited series that ran for three years, with 61 episodes airing from February 2005 to July 2008. It is considered one of the highest rated animated series of all time, and was honored with a Peabody Award and Primetime Emmy, along with multiple Annie Awards and Genesis Awards.
The series also spawned a similarly rated spinoff series called The Legend of Korra, chronicling the adventures of a female Avatar, and this year the original characters returned in a live remake of Avatar: The Last Airbender on Netflix.
In 2024, Avatar: The Last Airbender In Concert will take fans around the globe on an unparalleled musical odyssey with a live orchestra bringing the show’s iconic musical score to life.