By Allison Watkinson
TLL Reporter
Independent animation studio ZAG has partnered with Burger King on an international QSR (Quick Service Restaurant) promotion.
The promotion will include six licensed premium collectibles featuring characters from the hit TV series Miraculous: Tales of Ladybug and Cat Noir.
The QSR promotion with Burger King launched internationally across Europe, Latin America, MENA, Pacific Asia, and France in January, and is scheduled to launch in the US on March 24. The licensed collectibles will be available at approximately 7,200 participating Burger King restaurants across the country.
“Our exclusive and first QSR program with Burger King restaurants worldwide offers a tremendous opportunity for ZAG to further the global awareness for Miraculous – Tales of Ladybug and Cat Noir, and gives our young fans around the globe another chance to engage with the brand as we head into a year of major growth with new products debuting at retail, a new season of the series in production, and the debut of our 100 million dollar animated feature,” said Julian Zag, EVP, Global Operations and Head of Consumer Products at ZAG.
Burger King customers will receive one premium item in each King Jr. Meal purchased while supplies last. The Miraculous brand will be featured on the packaging, Point of Purchase materials, and advertisements.
The premium collectibles include two Ladybug and Cat Noir eye masks, two character light-ups featuring Tikki and Phlagg, and two keepsake boxes that feature Marinette and Adrian.
Miraculous – Tales of Ladybug & Cat Noir was created by ZAG and co-produced with ON kids & family. The series is ranked by IMDB amongst the Top 10 Best Animated Shows in the last 20 years.
Over 200 million licensed Miraculous products have been sold during the past four years and retail sales have earned more than 1 billion dollars to date.
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