By Allison Watkinson
TLL Reporter
Spin Master has signed WildBrain CPLG as its licensing representative for Unicorn Academy in several regions across Europe.
The new licensing agreement names Wildbrain CPLG as the official representative for the Unicorn Academy franchise in the Nordics, Iberia, Italy and Benelux.
WildBrain CPLG plans to expand Unicorn Academy’s licensing program with new product, retail and experiential partnerships in categories such as apparel, accessories, location-based entertainment (LBE), home décor, health & beauty, stationary and back-to-school.
This newly announced agreement is an extension of Wildbrain CPLG’s existing brand representation relationship with the global Spin Master company.
Unicorn Academy: Spin Master Unveils Its Latest Entertainment and Toy Franchise
“Expanding our successful relationship with Spin Master by adding the magical Unicorn Academy to our slate highlights the success of our approach; using global expertise at a local level to offer bespoke consumer programmes to grow brands,” said WildBrain CPLG VP Meike de Vaere. “The addition of LBE rights is particularly exciting as there are significant opportunities for this area of business in 2024 and beyond.”
Produced by Spin Master Entertainment, Unicorn Academy is an animated fantasy-adventure Netflix Original series that was adapted from a children’s book series by author Julie Sykes. The Unicorn Academy book series was published and distributed internationally by Nosy Crow and by Penguin Random House in North America.
The Unicorn Academy Netflix Original content currently airs in over 190 territories across the globe and is available in more than 30 different languages.
Spin Master intends to further expand the franchise throughout 2024 with additional content and a range of licensed consumer products.
A division of WildBrain Ltd., WildBrain CPLG is a global licensing agency that specializes in building consumer product and LBE programs for entertainment, sports, corporate and lifestyle brands.
Spin Master is a global entertainment company that creates branded toys, multi-platform media content and digital games for children, family and youth demographics.