Hasbro and Amazon Host Peppa Pig Dance Party Campaign

By Allison Watkinson
TLL Reporter
Hasbro and Amazon have announced a collaborative Peppa Pig 20th anniversary partnership for a global Peppa’s Dance Party campaign.
Prominently featuring Peppa’s newest single, the Piggle Wiggle, Peppa’s Dance Party will deliver a wide range of live in-person events and virtual play experiences for preschoolers and families across the globe.
The in-person Peppa’s Dance Party events will include a live show that encourages attendees to dance to Peppa’s new Piggle Wiggle song, as well as exclusive party games, dress-up activities, product offers and meet-and-greets with licensed Peppa Pig characters.
Beginning this August, the live Peppa Pig events will be hosted at select Merlin Entertainments’ Peppa Pig themed attractions across the US, Germany and the UK.
The themed attractions that will feature Peppa’s Dance Party events will include Butlin’s Resorts in the UK, Peppa Pig: World of Play locations in the US and Peppa Pig Parks in both Germany and the US.
“For 20 years, Peppa Pig has been a staple in children’s entertainment across the globe,” said Hasbro SVP,  Matt Proulx. “As we honor the legacy of Peppa on this milestone anniversary, we are proud to team up with Amazon to continue fostering love for learning and play through our iconic character,” added Proulx. “Through Hasbro’s engaging live events and Amazon’s powerful reach in delivering entertaining, educational and wildly fun branded experiences for children and families everywhere, Peppa’s Dance Party is sure to be one to remember.”
The Peppa’s Dance Party 20th anniversary campaign will also include new Peppa Pig Amazon  content including a Peppa’s Dance Party-themed Amazon Alexa skill, premium Amazon Kids+ subscription Peppa content and special-edition Peppa Pig products available exclusively through Amazon.
Launching this August, the new Alexa Skill for Peppa’s Dance Party is designed to open Amazon Music to play the Piggle Wiggle and teach children how to do Peppa’s special Piggle Wiggle dance.
The premium version of the new Peppa’s Dance Party Alexa Skill is available with the Amazon Kids+ subscription and unlocks entertaining musical party games with the Peppa Pig character.
In addition, Amazon Kids+ will be adding free versions of the World of Peppa Pig and LEGO DUPLO Peppa Pig apps to its platform beginning this August.
“We’re excited to partner with Hasbro to celebrate Peppa Pig’s 20th anniversary,” said Amazon Kids+ head, Monte Babington. “Kids love Peppa, and we’re thrilled to bring more of her trademark sense of humor to Amazon Kids+, where they can enjoy thousands of age-appropriate videos, books, and games. We can’t wait for families to join in the dance party celebration, creating special memories with Peppa and Amazon Kids+.”
The Amazon-exclusive products for the Peppa Pig 20th anniversary celebration includes a wide variety of offerings such as the Peppa’s Dance Party playset, a Dancing Muddy Puddles Peppa toy, a Sing With Me Peppa toy, a Peppa Pig baking range, Peppa themed books and Peppa Pig partywear.