By Gary Symons
TLL Editor in Chief
Authentic Brands Group has engaged BBC International to design, produce and distribute products for its DC Shoes brand.
The deal sees BBC partnering with one of the world’s most popular brands for skateboarding, snowboarding, and ‘street lifestyle’ apparel. Through the agreement, BBC takes on global design and sourcing for DC Shoes footwear and snowboard boots and wholesale distribution of across the US and Canada.
“We’re delighted to partner with BBC for DC Shoes, a brand that is deeply rooted in skate and streetwear culture,” said David Brooks, EVP, Action & Outdoor Sports, Lifestyle at Authentic. “BBC shares in our vision to expand the brand’s global footprint and provide products that our brand fans will love.”
Rooted in North American skate culture starting in the early 2000s, DC’s rebellious spirit has created a global audience of consumers. Authentic says the brand is now entering a new phase of growth and expansion, with the BBC deal ensuring the DC Shoes brand is poised to navigate the delicate balance between tradition and innovation in partnership.
BBC International LLC is a leading full-service footwear company specializing in Design, Sourcing and Technology with Global Distribution. With passion, integrity, respect, communication, and community as the core values, BBC is committed to providing high-quality service to our employees, brand partners, and worldwide customers.
“We are thrilled to be a part of a great brand, DC Shoes, which holds a significant place in the hearts and minds of consumers,” said Seth Campbell, Corporate President at BBC. “With DC Shoes, we see an opportunity to tap into a new audience, introduce new innovations and uphold the brand’s strong DNA and heritage.”
DC Shoes is one of the many popular brands owned by Authentic Brands Group, which is a global brand development, marketing and entertainment platform, owning a portfolio of more than 50 iconic and world-renowned Lifestyle, Entertainment and Media brands.
Its brands generate more than $29 billion in global annual retail sales and have an expansive retail footprint in 150 countries, including 13,100-plus freestanding stores and shop-in-shops and 370,000 points of sale.