By Allison Watkinson
TLL Reporter
Candy Club has partnered with Crayola to introduce a licensed Crayola Candy Collection.
The partnership is intended to expand the two companies product lines to reach new demographics and retail markets.
Candy Club is a premium candy brand that initially launched as a monthly subscription delivery service in 2015. Candy Club expanded to wholesale distribution in 2019.
“We are thrilled to be partnering with such an iconic and innovative brand,” said Candy Club CEO, Keith Cohn. “This new candy collection adds another chapter to our history of creating sweet moments with a modern twist on classic sweets — making it whimsical for kids with a touch of nostalgia for adults.”
The Crayola Candy Club collection was inspired by the colors of Crayola crayons and will feature Candy Club’s premium giftable packaging.
The licensed collection includes blue raspberry Pacific Blue dolphin candies, strawberry Pink Flamingo candies, fruity Screamin’ Green frog candies and sour pineapple Sunglow candies.
“For nearly 120 years, Crayola has inspired creativity in children and children-at-heart,” said Crayola Outbound Licensing GM, April Heeren. “This collaboration with Candy Club is a sweet way to extend the Crayola brand outside of our core product lines and provides a colorful way for candy lovers and gift givers to express their imagination and playfulness.”
The Crayola-inspired Candy Club collection is available for purchase at Candy Club’s official e-commerce website, The Crayola Store at Crayola Experience locations, Harris Teeter supermarkets and Stellar retail stores.
A subsidiary of Hallmark Cards, Crayola LLC is a global art supply and creativity company that specializes in providing products, experiences and media related to children’s creative expression.
Candy Club and Crayola Partner on Colorful Candy Collection
