TLL Staff
Crayola, the world’s most famous coloring company, has signed up as the latest licensor to adopt Octane5’s BrandComply licensing software.
Octane5 is a global leader in the licensing software and security sector. The company produces the BrandComply Licensing Enterpirse Platform, as well as Verity Security Hang Tags & Labels, and the new Licensee Express Automation Platform, better known as LEAP.
Co-CEO Mike Dunn said the company was thrilled to announce the high-profile licensor Crayola is the latest company to implement its BrandComply Platform.
“We are incredibly proud of the trust placed in us by the Crayola team,” said Dunn. “Crayola is at the forefront of brand licensing, especially in the Location-Based Entertainment space, and so we couldn’t be happier to be supporting this world-class program through BrandComply.”
Crayola is best known as the world’s largest producer of crayons, but it has also grown into a wide variety of retail and service sectors through its highly successful licensing program. Crayola is involved in a long list of licensing categories, including but not limited to home products, stationery, education, location-based entertainment, toys, cosmetics, fashion and video games.
The Crayola Experience at the Florida Mall
Photo by Preston Mack / Crayola
“We are thrilled to be working with Brand Comply to support our licensing business,” said April Heeren, Senior Director, Americas Outbound Licensing. “The platform and the team are amazing, and we look forward to continued collaboration.”
Crayola joins a list of global brands that run their business on BrandComply, including Coca-Cola, Unilever, Fanatics and CAA Brand Management, among others.
As detailed in TLL’s 2024 licensing software guide, BrandComply delivers a holistic view of all functions withing the licensing ecosystem including Contract Workflow & Management, Digital Assets, Product Approval Workflow, Compliance, Royalties, Forecasting, Brand Protection, and much more.