By Allison Watkinson
BBC Studios Kids & Family has partnered with Hanna Andersson for an exclusive Bluey-themed children’s apparel collection.
Hanna Andersson is a children’s and infant apparel company that designs and manufactures sensory-friendly clothing items.
The company is known for its fair trade, organic and sustainable business practices.
The Bluey x Hanna Andersson collection includes pajamas, t-shirts, joggers, a dress and legging set and a crewneck sweatshirt.
All of the products in the collection feature licensed artwork of Bluey, Bingo and balloons inspired by the Bluey TV series’ episode, Keepy Uppy.
The entire Bluey collection has received the OEKO-TEX STANDARD 100 certification which guarantees that every fabric, dye, and trim used in the products is free from more than a thousand harmful chemicals.
“Bluey has made an incredible impact on children and parents alike in the world of entertainment ” said Hanna Andersson SD, Heidi Westberg. “This collection aims to capture the loveable and fun energy of Bluey and encourage kids to expand their imagination alongside this relatable, genuine character. I have a vision of families singing along to the catchy Bluey theme song, wearing their Bluey apparel, and feeling like they’re part of the blue heeler crew.”
The licensed Bluey apparel collection is currently available on the official Hanna Andersson website.
Additional Bluey-themed apparel collections are expected to be released by the company in the future.