By Allison Watkinson
TLL Reporter
Asembl has teamed up with Diageo’s Bundaberg Rum and ToolPRO on an exclusive, co-branded tool cabinet for Supercheap Auto.
Asembl is a strategic and research driven brand extension agency with a focus on design, FMCG and lifestyle. The company works with global brand owners to bring new licensed products and service innovations to market.
Timed to coincide with Father’s Day, the Bundaberg Rum tool cabinet features quality gloss-black, powder-coated steel and promises superior abrasion and corrosion resistance for heavy-duty construction projects.
“Bundaberg Rum is an iconic Australian brand and we’re very proud to partner with them and Asembl,” said Steve Lewis, Supercheap Auto Merchandise General Manager. “The unique tool cabinet we’ve created is the ultimate gift for Father’s Day. From the Bundaberg Rum styling, Hickory wood top, bottle opener, heavy duty drawers, its everything dads are looking for in a tool cabinet.”
With a 20 kilogram drawer load capacity and a bottle opener on the side, this premium licensed tool cabinet is completed with a tough hickory wood top as well as central locking to ensure a secure place to store tools.
Featuring the famous Bundaberg Rum branding on the front, the tool cabinet is sure to be popular with fans of Australia’s top rum brand.
The Bundaberg Rum ToolPRO cabinet is being extensively marketed by Supercheap Auto in-store and across their digital platforms during the gifting period.
“What more could dad want this Father’s Day than a Bundaberg Rum branded tool cabinet,” asked Justin Watson, Asembl Managing Director. “Heavy-duty and constructed by the tools professionals, ToolPRO, this exclusive Supercheap Auto partnership excitingly and nicely complements Bundaberg Rum’s existing line-up of branded items in Australia’s favourite automotive parts and accessories retailer.”
Supercheap Auto is an Australian automotive parts and accessories retailer. The company was originally founded in 1972. It now operates 300 stores across Australia and New Zealand.