• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • LOGIN
  • The Licensing LetterHOME
  • Book StoreBook Store
  • The Licensing LetterThe Licensing Letter - Join Now!
  • SourcebookLicensing Sourcebook - Join Now!
  • Deals and DataLicensing Deal & Data - Join Now!
  • Join TLL for FREE!
  • LOGIN
  •  

The Licensing Letter

  • Entertainment
  • Fashion
  • Lifestyle
  • Corporate
  • Metaverse
  • Premium Members
  • The Deal Sheet

Celebrity Licensing: LMI Building on Laurel & Hardy’s Legacy of Laughter

March 6, 2023

By Gary Symons

TLL Editor in Chief

The first Laurel and Hardy film debuted in 1927, and almost a century later, the comedians still bring laughter to millions of people around the world.

While the Laurel & Hardy shorts were recorded in grainy black and white film, today the comedic pieces that defined slapstick comedy are viewed millions of times on modern streaming services, including Prime Video, Sky, Now TV, and VOD platforms like Roku and YouTube.

That enduring popularity has made Laurel & Hardy a valuable licensing brand. Now, Licensing Management International (LMI) says it’s building on its existing Laurel and Hardy licensing program, which boast a line-up of global partners including, Big Chief Studios for figurines and collectibles, The Heart of London Alliance for a life size statue commissioned in honor of the early cinema stars, and Wandering Planet Toys, who will be launching Laurel and Hardy figurines later this year.

Film pioneers Laurel & Hardy still entertain millions of people, as their groundbreaking comedies air on multiple streaming and VOD platforms.

“Laurel and Hardy’s combination of physical comedy, slapstick humour, imploring looks to camera, and general all-round, good-natured silliness has, and continues to entertain audiences of all ages,” says LMI.

While most people assume Laurel & Hardy did virtually all of their work together, the two men were in fact highly successful performers in what was then a nascent industry.

“It is difficult to even begin to imagine them ever being apart, but before teaming up, both actors were successful in their own right with well-established film careers,” LMI says. “Laurel had acted in over 50 films, and worked as a writer and director, while Hardy was in more than 250 productions.”

It was during that period when the two actors first appeared together in 1921, in the comedy ‘Lucky Dog’,but it would be another six years before they officially became a team in 1926, releasing their first Laurel and Hardy silent short ‘Putting Pants on Philip’ in 1927.

Over the next three decades, the duo would go on to release 106 films, 34 silent shorts, 45 sound shorts and 27 full-length sound feature films. As well, in 1966, Larry Harmon Pictures Corporation and Hanna-Barbera produced a dedicated series of 156 x 5-minute animated shorts which were distributed throughout the world.

“It is no wonder they are highly regarded as the most famous comedy duo in film history!,” LMI says.

For more information on licensing opportunities for the Laurel & Hardy brand, go to https://lmiuk.com/portfolio/laurel-hardy/

Wildbrain CPLG Expands Into Asia Pacific

Filed Under: Editorial, Europe, Open Content, Entertainment/Character, Top Story, TLL, Recent Headlines, Worldwide, Archive, Articles, Film, Featured, Entertainment, Celebrity Tagged With: Laurel & Hardy, Licensing Management International, film licensing, Celebrity Licensing

Primary Sidebar

Download Current Issue

Current Issue

The Deal Sheet

The Deal Sheet

Free Reports

    • 2024 Licensing Agency Guide
    • How to Register Your Trademark
    • 2021 Licensing Industry Survey Results
    • Rise of the Virtual Influencer
    • Licensing in the Metaverse
    • Why NFTs and Licensing Don’t Mix

Latest Sourcebook Contacts

    • Robert Caulfield, Teemill Tech, Sr Business Development
    • Ben Allnut, Palace Skateboards, Head of Co-Branded Design
    • Aldo Burcheri, Hippo Blue , Managing Director
MORE CONTACTS
Sourcebook listings verified this week: 61

Sayles Winnikoff Communications
Licensing Works

Try TLL PRIME

Try TLL PRIME

Get Noticed with TLL!

Advertise with The Licensing Letter

Footer

Return to the Top

The Deal Sheet
Submit a Property to the Deal Sheet
Enhance Your Deal Sheet Listing

Download the Current TLL issue
TLL Monthly Magazine Archive
Licensing Sourcebook Online
Licensing Deals & Data
Advertise in TLL
Download Media Kit 2025

Create a FREE Sourcebook Listing
Edit Your Sourcebook Listing
Suggest a Sourcebook Listing
Report a Bad Sourcebook Listing
Become a Sourcebook Member

Search by Topic
Search for Contacts
Search for Deals
Search for Data

Become a TLL Premium Member
Download a Sample Issue of TLL
Renew your TLL Membership
Manage Your Account

Contact TLL
About TLL
Terms & Conditions
Privacy Policy
Give Us Feedback


Copyright © 2023 Plain Language Media, LLLP • 1-888-729-2315

Copyright © 2025 · Magazine Pro on Genesis Framework · WordPress · Log in