Print-on-Demand Collection for Kids and Young Adults will List in Time for the Holiday Season
The award-winning animation studio ZAG has signed a global licensing agreement with Spread Group for print-on-demand apparel and accessories.
Under this new agreement, Spread Group will provide a collection for the global hit animated series Miraculous – Tales of Ladybug & Cat Noir created by ZAG and co-produced with ON kids & family (Mediawan).
ZAG says kids and young adults’ apparel and accessories for Miraculous: Tales of Ladybug and Cat Noir will be available via Spread Group’s Marketplace in time for the holiday season.
“Print-on-demand is a great new opportunity for our passionate fans to engage with Miraculous: Tales of Ladybug and Cat Noir,” said Helena Perheentupa, VP, Licensing, Central, Eastern, Northern Europe and Russia at ZAG. “This global partnership marries Spread Group’s e-commerce expertise with the enthusiasm of our fans, who can now choose from a range of styles and accessories to suit them. We’re delighted with this new initiative and look forward to its great success.”
A major attraction for ZAG is that a worldwide print-on-demand offering means brands can offer their customers a more sustainable option.
Spread Group says nothing is printed before it is ordered, so there is no overproduction and therefore little or no waste. The Miraculous designs will be published online, ready to be printed on to t-shirts, hoodies and lunchboxes, plus accessories like bags and mugs that will appeal to everyone.
“We’re excited to be the strategic ecommerce partners for ZAG, especially after the IP has just won three Licensing International Awards in Germany,” said Sven Burscher, Head of Licensing at Spread Group. “Our partnership shows how print-on-demand can add a sustainable element to licensing.
“Miraculous fans can now choose from pre-designed products that are only printed once an order is placed. Fans can also change the product and the colour to suit their own style, from a range of kids’ clothing and accessories.”
This is Spread Group’s first licensing deal since Sven Burscher’s appointment in October.
The timing is good for both companies, as Spread Group becomes a strategic e-commerce partner for ZAG in time for the worldwide premiere of the US$100M+ Miraculous animated feature, set to premiere in 2022.